'Technology is Set to
Turn Beauty Culture Inside Out'
Hi-tech devices are driving a coach and horses
through the beauty market. We know this because we have
been tracking the explosive growth in the use of skincare
A 35 minute -webinar is available which explains why devices
are transforming the beauty market as we know it.
Of particular value to skincare innovators. Contact for details
Summary of Global Beauty Technology Market
Technology brings 'Harley Street' beauty into the home
Beauty devices create a new mega market category
There is a new benchmark in facial skincare
Beauty devices have created a mega
category and are transforming
the skincare market and consumer behaviour, just as the electric toothbrush and the hair iron changed oral care
and hair styling. Technology provides "red carpet" standards of skincare
- the "WOW"
factor according to US, Chinese and European beauty experts,
recently interviewed by Diagonal Reports.
Beauty technology – including cleansing brushes, light-based platforms and
skincare systems - has created a huge new market worth $US billions.
Year on year sales' comparisons are quite meaningless because this market
did not even exist a few years ago.
growth rates will continue for the foreseeable future.
Beauty technology devices deliver immediate
results especially for core skincare
problems such as anti-ageing and blemish removal. Technology has democratised
which were previously unaffordable and explains why 70%
would like to own a new beauty device.
Despite the recession, women must continue to spend on their facial care.
But cost conscious consumers are doing the maths and calculate the lifetime economies.
They justify the price by factoring in the money saved on skincare
, treatments and the time required for visits to the spa or dermatologist.
Positive consumer reviews
and feedback about immediate results - all now on-line - are a major factor in driving strong demand.
Technology is now shaping a distinctive beauty culture and expectations
. Devices are
creating new standards
in skincare. This change will impact demand for all
manually applied/removed products skincare products
– especially anti-ageing creams,
skin cleansers and even make-up.
The opportunities which this new beauty technology market
presents are fully explained
in our Beauty Technology: Consumer Demand and Market
. Contact for details
A 35 minute webinar
which explains the distinctive
beauty culture being shaped by technology is available. Contact for details