'Technology is Set to Turn Beauty Culture Inside Out'
Hi-tech devices are driving a coach and horses through the beauty market. We know this because we have been tracking the explosive growth in the use of skincare devices.

A 35 minute -webinar is available which explains why devices are transforming the beauty market as we know it. Of particular value to skincare innovators. Contact for details

Summary of Global Beauty Technology Market

Technology brings 'Harley Street' beauty into the home

Beauty devices create a new mega market category

There is a new benchmark in facial skincare


May 2013

Beauty devices have created a mega category and are transforming the skincare market and consumer behaviour, just as the electric toothbrush and the hair iron changed oral care and hair styling. Technology provides "red carpet" standards of skincare - the "WOW" factor according to US, Chinese and European beauty experts, recently interviewed by Diagonal Reports.

Beauty technology including cleansing brushes, light-based platforms and skincare systems - has created a huge new market worth $US billions. Year on year sales' comparisons are quite meaningless because this market did not even exist a few years ago. Exponential growth rates will continue for the foreseeable future.

Beauty technology devices deliver immediate results especially for core skincare problems such as anti-ageing and blemish removal. Technology has democratised beauty outcomes which were previously unaffordable and explains why 70% of women would like to own a new beauty device.

Despite the recession, women must continue to spend on their facial care. But cost conscious consumers are doing the maths and calculate the lifetime economies. They justify the price by factoring in the money saved on skincare products, treatments and the time required for visits to the spa or dermatologist. Positive consumer reviews and feedback about immediate results - all now on-line - are a major factor in driving strong demand.

Technology is now shaping a distinctive beauty culture and expectations. Devices are creating new standards in skincare. This change will impact demand for all manually applied/removed products skincare products especially anti-ageing creams, skin cleansers and even make-up.

The opportunities which this new beauty technology market presents are fully explained in our Beauty Technology: Consumer Demand and Market Report 2015. Contact for details

A 35 minute webinar which explains the distinctive beauty culture being shaped by technology is available. Contact for details