Our beauty consumer analysis is different - based on market realities. We interview beauty marketing channel experts worldwide - New York to London, Lagos to Tokyo, Shanghai to Seoul - in their place of work and own language or dialect about changes in consumer behaviour and demand for beauty products and solutions - the very future of beauty.

Papers on Global Trends in Beauty Consumer Behaviour and Market Changes

Our papers help product formulators, marketers and retailers to understand and appreciate the implications of change.

Death by a thousand cuts for legacy beauty brands refusing to change

Beauty consumer touch points and new beauty marketing 2015 A new gold standard in beauty advertising and marketing

Beauty behaviour of hair and skincare 'overspenders' - the missing piece of the product formulation puzzle

Cosmetic loses its monopoly of Beauty
New Beauty Lexicon: industry and consumers are out of sync
Changing needs of skincare buyers
Hair management offers market today what colouring offered in late 1990s
Scientific Skincare Market: When natural is medical
China Beauty Market: When price is a proxy for quality
Emerging market consumer demands 'For-Me' formulations
Science confers credibility on skincare brands
Beauty Interest Communities Displace Advertisers and Marketeers and Dictate the Agenda
Screens and the Skincare Market 2014
Beauty Market and Consumer of 2020. Analysis and Schematic Map
Beauty Dialogue for E-Commerce
Beauty Device Market
Mega Skincare Project
Rise of the Chemophobe Consumer

Global Consumer Beauty Behaviour and Regimes Reports

All reports and analyses are based on our on-going research of the haircare and skincare market worldwide.

Top 10 Beauty Consumer Touch Points
(Marketing hair and skincare brands when the people are the media)

Sub-Saharan African Haircare Consumer Behaviour and Regimes 2015
(Angola, Ethiopia, Kenya, Mozambique, Nigeria, South Africa, Tanzania, Uganda, Zambia)

Global Facial Skincare Consumer Behaviour and Regimes 2015
(USA, Europe, Asia)

North African Beauty (Hair and Skin) Consumer Behaviour and Regimes 2015
(Algeria, Egypt, Morocco)

Middle Eastern Beauty (Hair and Skin) Consumer Behaviour and Regimes 2015
(Saudi Arabia, UAE)

Media Coverage

We present our findings on the Future of Beauty and other aspects of the market at conferences around the world - HBA, New York; Cosmoprof Asia, Hong Kong; Professional Beauty, London, UK; In-Cosmetics, Paris, France and Global Spa and Wellness Summit, Bali, Indonesia.

Contact for fuller details on any report.