What products will the beauty buyer want in 2026? What different consumer behaviours and expectations are
driving new demands in hair and skin care? What are the new categories being created as a result?
We describe that
new beauty market, those new hair and skincare solutions and determine the impact of changes in behaviour and expectations
on product demand. To answer those - and other - questions, we are constantly interviewing beauty, hair and skincare
category experts (i.e., at point of sale) in their place of work and
own language or dialect, in the largest consumer markets in the Americas, in Europe, Asia and Africa
about changes in consumer behaviour and in product demand.
Data, from these one-on-one discussions, is distilled into a cohesive
story to support client's decision-making.
Each research project is customised in order to structure our clients' problems
and the best possible solutions.
Key Learnings on the Beauty Consumer Behaviour and Market of the Future
Benefit from trends. Each report in our series of Key Learnings focuses on a specific emerging market
category or segment in which, beauty players must compete in order to maintain market share and / or increase product sales.
It's the need-to-know intelligence - we quantify the current and potential market value and explain the new consumer beauty behaviours
that are driving growth in these particular categories and segments.
Contact us for the detailed contents and fuller details on each report.
(Learn why dermabrasion is the new 'Botox' in beauty and how skin care brands must adapt to compete or collaborate with this
new technology partner in order to fill the market gaps and opportunities it creates)
Adjusting to the New Beauty Paradigm
(Learn about the new competition - all concepts from outside the cosmetic box - with which legacy brands must compete
Best Ways to Access the Chinese Market for Quality Skin Care
(Learn about the best entry points for brands that can guarantee the quality which this consumer
demands and for which a premium price is paid and what you need to know about the specifics of Chinese skin care
How to Get Ahead of Trends in African Haircare
(Learn about the specific behaviour of the African hair and scalp care consumer and the market created by changing
demand and behaviour.)
Pedi Market and Consumer Behaviour
(We explain the footcare category, consumer behaviour and demand for devices.)
New Hair Styling Behaviours
(A new hair styling market and demand for different types of smoothing and brushing products are being created by
changes in consumer expectations and behaviours)
Analysis Reports on Beauty Consumer Behaviours, Product Demand and Markets
Our analysis reports deliver a global perspective on the largest and most lucrative
beauty markets and granularity of detail on the consumer expectations, behaviours and regimes that underpin demand for products
and brands in
those markets. Our client companies rely on the specific details to take decisions.
We provide detailed table
of contents, sample pages, methodology, sample sizes, beauty, hair and skincare experts interviewed, etc., on any of
our analysis reports on request and are always happy to answer questions.
Retailers and the Reconfiguration of Beauty
Opportunities in the Modern Beauty Culture for Retailers and
Wellness as Beauty Goes From Niche Market to Mainstream
Global Demand for Wellness Products with Beauty Benefits
New Devices and Solution Turning Dermatology (Rx & OTC) Market on its Head
New Solutions and Devices That Come From Outside the Traditional
Disruption in Dermatology
The Emergence of Functional Beauty in Key Skincare Market Segments
and Its Impact on Dermatology
Beauty Market of the Future will be Less Ingredient-Centric and Less Cosmetic-Centric
Beauty Ingredients 2016-2026 A New Competitive Space
Beauty Competes In a New Cosmetic World Increasingly Defined by and Measured Against,
Pharmaceutical Products New Paradigm in Beauty
Future Scenario in US Skincare. Opportunities, Trends, Challenges
US Skin Care Roadway 2016 - 2026
Learn More about Trends that are Shaping Beauty Consumer Behaviour and Demand for Products
Some trends that we are following in the global beauty, hair, skin and body care market to which you should pay particular attention because they are shaping
tomorrow's market - demand for new products and solutions. Many of these articles have appeared in the leading beauty press magazines and
publications around the world or our analyst has been interviewed about them in business media in South Africa, Saudi Arabia, France, USA, UK, Germany, etc.
Beauty in transition
Beauty caught where technologies coverge
Death by a thousand cuts for
legacy beauty brands refusing to change
Beauty consumer touch points
and new beauty marketing 2015
A new gold standard in beauty advertising and marketing
of hair and skincare 'overspenders' - the missing piece of the
product formulation puzzle
Cosmetic loses its monopoly of
New beauty lexicon:
industry and consumers are out of syncChanging needs of skincare
Hair management offers
market today what colouring offered in late 1990s
Scientific skincare market:
When natural is medical China Beauty Market:
When price is a proxy for quality
Emerging market consumer demands
Science confers credibility on
Beauty interest communities displace advertisers and
marketeers and dictate the agenda
Screens and the
skincare market 2014
Beauty market and consumer of 2020.
and schematic map
Beauty device market
Mega skincare project
Rise of the chemophobe consumer
See where we present our beauty consumer behaviour and market findings
(HBA, New York; Cosmoprof Asia, Hong Kong; Professional
Beauty, London, UK; In-Cosmetics, Paris, France) and
read what our clients say.