What products will the beauty buyer want in 2026? What different consumer behaviours and expectations are driving new demands in hair and skin care? What are the new categories being created as a result?

We describe that new beauty market, those new hair and skincare solutions and determine the impact of changes in behaviour and expectations on product demand. To answer those - and other - questions, we are constantly interviewing beauty, hair and skincare category experts (i.e., at point of sale) in their place of work and own language or dialect, in the largest consumer markets in the Americas, in Europe, Asia and Africa about changes in consumer behaviour and in product demand. Data, from these one-on-one discussions, is distilled into a cohesive story to support client's decision-making.
Each research project is customised in order to structure our clients' problems and the best possible solutions.

Key Learnings on the Beauty Consumer Behaviour and Market of the Future

Benefit from trends. Each report in our series of Key Learnings focuses on a specific emerging market category or segment in which, beauty players must compete in order to maintain market share and / or increase product sales. It's the need-to-know intelligence - we quantify the current and potential market value and explain the new consumer beauty behaviours that are driving growth in these particular categories and segments.
Contact us for the detailed contents and fuller details on each report.

Dermabrasion Consumer
(Learn why dermabrasion is the new 'Botox' in beauty and how skin care brands must adapt to compete or collaborate with this new technology partner in order to fill the market gaps and opportunities it creates)

Adjusting to the New Beauty Paradigm
(Learn about the new competition - all concepts from outside the cosmetic box - with which legacy brands must compete and/or collaborate.)

Best Ways to Access the Chinese Market for Quality Skin Care
(Learn about the best entry points for brands that can guarantee the quality which this consumer demands and for which a premium price is paid and what you need to know about the specifics of Chinese skin care buyer behaviour.)

How to Get Ahead of Trends in African Haircare
(Learn about the specific behaviour of the African hair and scalp care consumer and the market created by changing demand and behaviour.)

Pedi Market and Consumer Behaviour
(We explain the footcare category, consumer behaviour and demand for devices.)

New Hair Styling Behaviours
(A new hair styling market and demand for different types of smoothing and brushing products are being created by changes in consumer expectations and behaviours)

Analysis Reports on Beauty Consumer Behaviours, Product Demand and Markets

Our analysis reports deliver a global perspective on the largest and most lucrative beauty markets and granularity of detail on the consumer expectations, behaviours and regimes that underpin demand for products and brands in those markets. Our client companies rely on the specific details to take decisions.
We provide detailed table of contents, sample pages, methodology, sample sizes, beauty, hair and skincare experts interviewed, etc., on any of our analysis reports on request and are always happy to answer questions.

Retailers and the Reconfiguration of Beauty Opportunities in the Modern Beauty Culture for Retailers and Department Stores

Wellness as Beauty Goes From Niche Market to Mainstream Global Demand for Wellness Products with Beauty Benefits

New Devices and Solution Turning Dermatology (Rx & OTC) Market on its Head New Solutions and Devices That Come From Outside the Traditional Dermatology Channel

Disruption in Dermatology The Emergence of Functional Beauty in Key Skincare Market Segments and Its Impact on Dermatology

Beauty Market of the Future will be Less Ingredient-Centric and Less Cosmetic-Centric Beauty Ingredients 2016-2026 A New Competitive Space

Beauty Competes In a New Cosmetic World Increasingly Defined by and Measured Against, Pharmaceutical Products New Paradigm in Beauty

Future Scenario in US Skincare. Opportunities, Trends, Challenges US Skin Care Roadway 2016 - 2026

Learn More about Trends that are Shaping Beauty Consumer Behaviour and Demand for Products

Some trends that we are following in the global beauty, hair, skin and body care market to which you should pay particular attention because they are shaping tomorrow's market - demand for new products and solutions. Many of these articles have appeared in the leading beauty press magazines and publications around the world or our analyst has been interviewed about them in business media in South Africa, Saudi Arabia, France, USA, UK, Germany, etc.

Beauty in transition

Beauty caught where technologies coverge

Death by a thousand cuts for legacy beauty brands refusing to change

Beauty consumer touch points and new beauty marketing 2015 A new gold standard in beauty advertising and marketing

Beauty behaviour of hair and skincare 'overspenders' - the missing piece of the product formulation puzzle

Cosmetic loses its monopoly of Beauty

New beauty lexicon: industry and consumers are out of sync

Changing needs of skincare buyers

Hair management offers market today what colouring offered in late 1990s

Scientific skincare market: When natural is medical

China Beauty Market: When price is a proxy for quality

Emerging market consumer demands 'For-Me' formulations

Science confers credibility on skincare brands

Beauty interest communities displace advertisers and marketeers and dictate the agenda

Screens and the skincare market 2014

Beauty market and consumer of 2020. Analysis and schematic map

Beauty dialogue for e-commerce

Beauty device market

Mega skincare project

Rise of the chemophobe consumer

Client Feedback and Media Coverage

See where we present our beauty consumer behaviour and market findings (HBA, New York; Cosmoprof Asia, Hong Kong; Professional Beauty, London, UK; In-Cosmetics, Paris, France) and read what our clients say.