'Technology is Set to Turn Beauty Culture Inside Out'
35-minute webinar on Technological Beauty

US Beauty Technology Market 2013

(Peels, Micro Dermabrasion, Lasers/IPL, Devices, Tools)

March 2013

TABLE OF CONTENTS 2
SECTION 1, REPORT STRUCTURE 5
SECTION 2, SUMMARY 6
TABLE 1 The spa beauty technology market, in numbers 6
TABLE 2 Market by technology category (as % of spas with the technology) 6
TABLE 3 Brand leaders (x names) 7
TABLE 4 Market segments (% of A, B, and C) 7
Key points 7
Spa beauty technology market is very fragmented 8
Spas use home tools 8
New technology market is unique in spa beauty 8
Why spas use at home brands 8
The role of online sales 9
Beauty “technology” can be the product and the device 9
The top technology/brands limited by type of spas / machines 9
Most widely used home tools and their distribution channels 9
Methodology and spas represented in this report 10
Style note 10
Date of publication 10
SECTION 3, BUSINESS ACTUALITIES, THE LEADING BEAUTY TECHNOLOGY 11
Introduction and summary 11
TABLE 5 The most popular beauty technology 11
TABLE 6 Technology categories – professional and retail 12
TABLE 7 Beauty technology usage by spa treatment 12
The complicated peeling category 13
IPLs 13
TABLE 8 Beauty technology the number of devices per spa unit 13
TABLE 9 Purchasing plans of spas interviewed 14
TABLE 10 Beauty problem(s) best solved by technology 14
Skin ageing and blemishes 14
TABLE 11 Most innovative technology devices/category (x devices) 15
At home devices impress spas 15
Spas want x platforms 15
The light shines on x 15
Freeze off x 15
SECTION 4, BEAUTY TECHNOLOGY COMPANIES AND BRANDS 16
Introduction and summary 16
TABLE 12 Technology companies the numbers of competitors 16
TABLE 13 Technology brand rankings national level – 1st, 2nd, 3rd leagues (x names) 17
TABLE 14 Most innovative technology brands (x names) 17
Innovations in alternatives to medical acne 18
TABLE 15 Technology brands at spa level (x names) 18
Series that follows sets out … 18
TABLE 16 Technology brands rankings – peels and related (x name) 19
Product brands used in spa peeling 19
TABLE 17 Technology brand rankings – microdermabrasion MDA (x names) 19
TABLE 18 Technology brand rankings – laser and IPL (x names) 20
TABLE 19 Technology brand rankings – brushes (x names) 20
SECTION 5 BRAND PERFORMANCE 21
Introduction and summary 21
Apples and oranges 21
Spas that own x machines 21
A spa with x machines but clients bring their x tool? 21
TABLE 20 Machines for facial treatments -- number, brands, and prices 22
TABLE 21 The top brands and key selling points – microdermabrasion (x names) 22
Leaders provide training 22
MDA must be x 23
Improved x 23
MDA that x 23
MDA that does not draw x 23
MDA developed by x 23
Spa alternatives to MDA 23
TABLE 22 The top brands and key selling points – laser, IPL, LED (x name) 24
TABLE 23 The top brands and key selling points – peels (x names) 24
TABLE 24 The top brands and key selling points – cleansing brushes (x names) 24
SECTION 6, BUSINESS ACTUALITIES, SELLING STRATEGIES IN SPAS 25
Introduction and summary 25
TABLE 25 Sales strategies for technology - arguments made in / by spa 25
TABLE 26 Sales strategies for technology - drivers external to spa 25
Consultation 25
Spas market, and market again 26
Most affluent are best informed 26
Brochures 26
Media no longer the main x 26
Visuals of before and after / stress the benefits 26
Consultation is key 26
Consultation used to manage x expectations 27
TABLE 27 Barriers to consumer use of technology based beauty treatments 27
Spa sales of at home devices 27
SECTION 7, BUSINESS ACTUALITIES, CONSUMER PROFILES AND CONSUMPTION PATTERNS 28
Introduction and summary 28
TABLE 28 Client segments most open to technology based beauty treatments 28
Men and beauty technology 28
TABLE 29 Technology based beauty, sales of single and multiple sessions 28
Safe versatile technology allows for packages 29
People of colour and consumers with “problem” hair 29
SECTION 8, METHODOLOGY 30
Introduction and summary 30
Research Stages 30
SECTION 9, PROFILES OF MARKET EXPERTS INTERVIEWED 31
TABLE 30 Profile of experts interviewed 31
The market share of the experts 31
Local, regional and national (and international) perspective 31
Beauty expertise 31
Industry recognition 31
SECTION 10, APPENDIX A, COMPANIES AND BRANDS IDENTIFED 32
TABLE 31 Technology brand profiles (alphabetical order) (xnames) 32
TABLE 32 Technology brand profiles lasers (x names) 33
SECTION 11, APPENDIX 2, SPA PRACTITIONERS AND BUSINESSES 35
TABLE 33 Beauty technology practitioners and businesses profiled (x names) 35
TABLE 33 continued (x names) 36
TABLE 33 continued (x names) 37
SECTION 12, APPENDIX 3, SUMMARY PROFILE SPA MARKET IN THE USA 39
TABLE 34 The market in numbers 39
Key providers of technology based beauty treatments 39
Data conflict 39
TABLE 35 The salon/spa market segmented by price point (%) 40
Regulations inadequate to market actualities 40
The practice of medicine without a license 40
SECTION 13, APPENDIX 4, CALCULATIONS 41
Introduction and summary 41
Basis of estimated market size 41
TABLE 36 Scoping the market, ownership of “home” versus “professional” brands in spas 41
TABLE 37 Scoping the market, penetration of devices 42
TABLE 38 The technology that spas are likely to own, by spa segment 42
TABLE 39 Calculations, replacement rates in the spa channel 43
INDEX OF NAMES, BRANDS, COMPANIES, 44
DIAGONAL REPORTS STATEMENT 47
Disclaimer 47

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