'Technology is Set to Turn Beauty Culture Inside Out'
35-minute webinar on Technological Beauty

China Beauty Technology Market 2013

March 2013

TABLE OF CONTENTS 2
SECTION 1, REPORT STRUCTURE 5
SECTION 2, SUMMARY 6
TABLE 1 The beauty technology market, in numbers 6
TABLE 2 Market by technology category (as % of spas with the technology) 6
TABLE 3 Brand leaders (x names) 7
TABLE 4 Market segments (% of A, B, and C) 7
A technology intensive beauty sector in China 8
China and UK compared 8
Methodology and spas represented in this report 9
Style note 9
Date of publication 9
SECTION 3, BUSINESS ACTUALITIES, THE LEADING BEAUTY TECHNOLOGY 10
Introduction and summary 10
TABLE 5 The most popular beauty technology 10
TABLE 6 Technology categories – professional and retail 10
TABLE 7 Beauty technology usage by spa treatment 11
The technology used in facials 11
TABLE 8 Beauty technology the number of devices per spa unit 12
Variables that determine numbers of machines in spas 12
X and X machines 12
Purchasing plans of spas interviewed 12
TABLE 9 Beauty problem(s) best solved by technology 13 Consumers' top skin concerns 13
The age when ageing begins 13
Pigmentation and whitening (toning) 14
TABLE 10 Best innovations in technology 14
The weight of devices is x at home 14
SECTION 4, BEAUTY TECHNOLOGY COMPANIES AND BRANDS 15
Introduction and summary 15
TABLE 11 Technology companies the numbers of competitors 15
Fragmented market in China 15
Professional and at home brands – blurred 15
TABLE 12 Technology brand rankings national level, 1st, 2nd, 3rd leagues (x names) 16
X 's competitors include Chinese brands 16
Own name / own labels 16
TABLE 13 Brands named as Chinese (Made in China) 17
TABLE 14 Most innovative technology brands (x name) 17
TABLE 15 Technology brand rankings at spa level (x names) 18
Series that follows sets out … 18
TABLE 16 Technology brand rankings – peels and related (x names) 19
TABLE 17 Technology brand rankings – microdermabrasion (x names) 19
TABLE 18 Technology brand rankings – laser and IPL (x names) 19
TABLE 19 Technology brand rankings – cleansing brushes (x names) 20
TABLE 20 Technology brand rankings – other (x names) 20
TABLE 21 Technology brand rankings – retail and related (x names) 21
SECTION 5, BRAND PERFORMANCE 22
Introduction and summary 22
TABLE 22 The top brands and their key selling points – all categories 22
Spa concerns about beauty devices 22
Price in a mature category 22
Weight 22
Versatile machines 23
Performance and at home devices 23
Brand performance and assessments of “Made in China” 23
SECTION 6, BUSINESS ACTUALITIES, SELLING STRATEGIES IN SPAS 24
Introduction and summary 24
TABLE 23 Sales strategies for technology - arguments made in / by spa 24
TABLE 24 Spa strategies to sell skin treatments 25
TABLE 25 Barriers to consumer use of technology based beauty treatments 25
Spa arguments about costs 25
Spa arguments re safety 26
Spas use real people as validation 26
Promotion and where women learn about beauty 26
Why clients want a warranty 26
Spa arguments genuine not counterfeit 27
Spa arguments must resonate in world of beauty fears 27
SECTION 7, BUSINESS ACTUALITIES, CONSUMER PROFILES AND CONSUMPTION PATTERNS 28
Introduction and summary 28
Consumers are young 28
TABLE 26 Client segments most open to technology based beauty treatments 28
TABLE 27 Client profiles 28
TABLE 28 Client segments 29
The VIP client segment 29
TABLE 29 Technology based beauty, numbers of sessions 29
Treatments sold as series and individually 29
SECTION 8, METHODOLOGY 30
Introduction and summary 30
Research Stages 30
SECTION 9, PROFILES OF MARKET EXPERTS INTERVIEWED 31
Introduction and summary 31
TABLE 30 Profile of experts interviewed 31
Methods used to identify top spas 31
The market share of the experts 31
Local, regional and national (and international) perspective 31
Beauty expertise /Industry recognition 31
SECTION 10, APPENDIX A, COMPANIES AND BRANDS IDENTIFIED 32
TABLE 31 Technology brand profiles (alphabetical order) (x names) 32
TABLE 32 Technology brand lasers (imports) (x names) 32
TABLE 33 Technology brand lasers (Chinese) (x names) 33
SECTION 11, APPENDIX 2, SPA PRACTITIONERS AND BUSINESSES 34
TABLE 34 Beauty technology practitioners and businesses profiled (x names) 34
TABLE 35 Beauty technology practitioners providing laser treatments (x names) 35
The cachet of X 35
SECTION 12, APPENDIX 3, SUMMARY PROFILE SPA MARKET IN CHINA 36
TABLE 36 The salon/spa market in numbers 36
Conflict about numbers 36
TABLE 37 The other businesses that provide beauty related treatments 36
Treatments in this segment 36
Beauty spas are significant providers 37
TABLE 38 The spa and medicalised beauty markets segmented by price point (%) 37
The A and B segments 37
The C segment 37
TABLE 39 The salon/spa market segmented staff education level 38
The unknown medical aesthetics and cosmetic laser segments 38
SECTION 13, APPENDIX 4, CALCULATIONS 39
Introduction and summary 39
Basis of estimated market size 39
TABLE 40 Scoping the market, penetration of devices by spa segment 39
TABLE 41 Calculations typical replacement rates 40
TABLE 42 Calculations numbers of devices owned by chain run spas 40
TABLE 43 Spa metrics, medium sized and large sized units 40
INDEX OF NAMES, BRANDS, COMPANIES 41
DIAGONAL REPORTS STATEMENT 42
Disclaimer 42


Table of Contents
Other Skincare Market Reports
Buy This Report