The Cosmetic Laser Market US 2008
Weight Treatment Therapy Market 08
Largest Hair Salon and Beauty Salon Chains China 2008
New Beauty for New Consumers 2008
US Med Spa Market 07
US Hotel Spa Market report in preparation
Men's Professional Beauty Market US 2008
July 2008
The male grooming market in the US for both services and products, is very positive. This contrasts with a stagnant salon market in the US overall. The men's professional beauty market has shown double digit growth rates for most of this decade
A fundamental change in male behaviour towards their appearance is responsible for this growth. Very large numbers of men are much more interested in their appearance than previously. Expenditure on personal care has become almost non-discretionary as men believe that how you look impacts on work prospects (eg, hiring or promotion), especially in the more affluent professional classes. The media, especially lifestyles seen on TV series, is also responsible for changing men's attitudes towards beautycare.
Male grooming experts forecast that this strong growth will continue for the near future at least. They point out that the men's beauty care market lags the women's by some years. US salon sources note that men are now catching up with women with demand for hair colouring having now taken off with men, decades after the boom in women’s hair colouring.
Leading Male Grooming Services in Salons:
-Hair cut
-Chemical services- color or texturize
-Shaving
-Facials / skin care
-Nails (manicures)
-Hair removal waxing
The hair cut remains the core male grooming service in salons and barbershops, but, increasingly, cuts are combined with a number of other hair and skincare services. However, salons are experimenting with new concepts and treatments for their male clients. Almost half of male grooming salons interviewed for this report are considering diversifying their menu of services, particularly their non-hair services.
Few companies can afford to ignore that men now account for approximately 30% of the US salon market and have become an important client segment. The male grooming market is as diverse - in terms of age, spending power, social status, ethnic background and geography - as women's. However, innovative barbers and salons - whether unisex or male only – are benefiting from this fast developing market because they treat men as different (from women) and tailor services and products to suit their specific needs.
US male grooming experts highlight the fact that, despite diversity, the overwhelming majority of men are committed to being “masculine” and emphasise men's dislike and discomfort of “overly feminine” or “girly” salon surroundings.
This new report, Men's Professional Beauty US 2008 is designed to allow companies to understand and benefit from the booming men's professional beautycare. This report examines duration and frequency of visit and spend per visit, usage of male grooming services provided in salons and barbershops. It identifies leading men's care beauty brands used. It explains how salons increase their sales by tailoring their services and products for male clients.
This country report is based on an analysis of in-depth discussions with leading US male grooming salon experts conducted in June 2008. It compares and contrasts data on male grooming trends from previous (1999, 04, 06) US and other salon market reports
Date of publication: July 2008
Title: Professional Haircare Market US 2008
Table of contents available on request
Previous US Hair and Beauty Salon Reports
US Salon Market 08
US Salon Market 06
Report
Male Grooming Market US 08
Beauty Report Series
US Beauty Market Reports
Buy This Report
Weight Treatment Therapy Market 08
Largest Hair Salon and Beauty Salon Chains China 2008
New Beauty for New Consumers 2008
US Med Spa Market 07
US Hotel Spa Market report in preparation
Men's Professional Beauty Market US 2008
(Male Grooming Market USA 2008 )
July 2008
The male grooming market in the US for both services and products, is very positive. This contrasts with a stagnant salon market in the US overall. The men's professional beauty market has shown double digit growth rates for most of this decade
A fundamental change in male behaviour towards their appearance is responsible for this growth. Very large numbers of men are much more interested in their appearance than previously. Expenditure on personal care has become almost non-discretionary as men believe that how you look impacts on work prospects (eg, hiring or promotion), especially in the more affluent professional classes. The media, especially lifestyles seen on TV series, is also responsible for changing men's attitudes towards beautycare.
Male grooming experts forecast that this strong growth will continue for the near future at least. They point out that the men's beauty care market lags the women's by some years. US salon sources note that men are now catching up with women with demand for hair colouring having now taken off with men, decades after the boom in women’s hair colouring.
Leading Male Grooming Services in Salons:
-Hair cut
-Chemical services- color or texturize
-Shaving
-Facials / skin care
-Nails (manicures)
-Hair removal waxing
The hair cut remains the core male grooming service in salons and barbershops, but, increasingly, cuts are combined with a number of other hair and skincare services. However, salons are experimenting with new concepts and treatments for their male clients. Almost half of male grooming salons interviewed for this report are considering diversifying their menu of services, particularly their non-hair services.
Few companies can afford to ignore that men now account for approximately 30% of the US salon market and have become an important client segment. The male grooming market is as diverse - in terms of age, spending power, social status, ethnic background and geography - as women's. However, innovative barbers and salons - whether unisex or male only – are benefiting from this fast developing market because they treat men as different (from women) and tailor services and products to suit their specific needs.
US male grooming experts highlight the fact that, despite diversity, the overwhelming majority of men are committed to being “masculine” and emphasise men's dislike and discomfort of “overly feminine” or “girly” salon surroundings.
This new report, Men's Professional Beauty US 2008 is designed to allow companies to understand and benefit from the booming men's professional beautycare. This report examines duration and frequency of visit and spend per visit, usage of male grooming services provided in salons and barbershops. It identifies leading men's care beauty brands used. It explains how salons increase their sales by tailoring their services and products for male clients.
This country report is based on an analysis of in-depth discussions with leading US male grooming salon experts conducted in June 2008. It compares and contrasts data on male grooming trends from previous (1999, 04, 06) US and other salon market reports
Date of publication: July 2008
Title: Professional Haircare Market US 2008
Table of contents available on request
Previous US Hair and Beauty Salon Reports
US Salon Market 08
US Salon Market 06
Report
Male Grooming Market US 08
Beauty Report Series
US Beauty Market Reports
Buy This Report