Medicalised Beauty Market China
Demand for medicalised beauty outstrips supply in China
The premium market segment accounts for a quarter of entire sector
Sales expected to grow by 40% over next three years
CHINESE MEDICAL AESTHETICS MARKET
Skincare reigns supreme in China. Chinese women are prepared to pay for effective facial care products and
treatments because they want perfect skin
and have very exacting
standards. They spend
proportionately more per capita
on skincare than their Caucasian counterparts.
The skincare category accounts for most of the personal care market in China which is also one of the
largest world markets for luxury skincare products.
A huge industry has developed to meet high consumer demand for skincare.
Spa chains, which combined have many tens of thousands
of units nationally, provide routine skincare
treatments and, in addition, their VIP spas offer a range of minor and not so minor aesthetic procedures.
But it does not stop there. Chinese women, in their quest for perfect skin and enhanced beauty, have
enthusiastically embraced aesthetic medicine
. Technology and science – whether lasers/IPL,
fillers or cosmetic surgery - are recognised as very effective ways of delivering the desired outcomes.
These can be a blemish-free
skin and altered facial features (eg Asian eye
or body parts (eg, breast enhancements).
Artificial beauty is now widely accepted by Chinese society, especially urban
It is fair to say that cosmetic surgery is now viewed as a quite normal procedure much like teeth
is regarded in the west. The beauty market in China is a predominantly young market.
The pursuit of a flawless skin rather than anti-ageing (eg, prevention or removal of lines) is the main driver in contrast to more mature US and European markets.
Demand for medicalised beauty now outstrips supply. Sales of invasive and non-invasive
treatments are forecast to increase by almost 40%
over the next three
years according to new research published by Diagonal Reports. The
aesthetics industry in China is gearing up to meet this higher demand.
Some of the Chinese laser clinic chains interviewed by Diagonal Reports plan to double
the number of units they operate. This expansion will take place outside the tier-one cities.
The premium segment
accounts for almost a quarter of the value of the
medicalised beauty market. These clinics can command up to a 100% price premium
cosmetic surgery procedures. The importance of this segment is due to a number of factors. The
main issues are that consumers feel they lack protection
as regulations have yet to catch
up with an industry still in its infancy and they also fear the consequences of botched
Foreign companies and brands, which can guarantee the highest of quality
the best technology
, are knocking on an open door.
This new research report Chinese Medicalised Beauty Market focuses on demand for lasers/IPL, fillers and cosmetic surgery in China.
Findings are based on an analysis of in-depth discussions conducted with cosmetic surgery hospitals and laser/IPL clinics in China in August 2011
Medicalised Beauty Market China
Asian Beauty Reports
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