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Key words: Hair, haircut, style, shape, colour, texture/curl/perm, smooth, relax, therapy, treatment, professional, beauty, nails, brands, leaders, salon, spa.
REPORT STRUCTURE 6
SECTION 1 REPORT SUMMARY 8
TABLE 1 Market at a glance - Mexico (2009) 8
Positives with the negatives 8
Best salon category - services and products 9
Leading brands 9
Currency 9
Data sources 9
Date of Publication 10
SECTION 2 - SALON MARKET SIZE AND TRENDS 11
Introduction 11
TABLE 2 Salon market size volume and value (2009) 11
What is included in counts of salons 11
The barber segment 12
The formal salon market 12
The sector expanded and expanded 12
The unlicensed / underdocumented 13
How experts estimated market value 13
TABLE 3 Salon market (%) value of services and product retail 13
TABLE 4 Salon market (%) variations period 2006-2011 14
Impact of downturn by market segment 14
Forecasts for the salon market (2010 and 2011) 14
Historical trends in the salon market 14
TABLE 5 Hair salon market revenues in different segments 15
TABLE 6 Hair salon market examples prices different segments 15
SECTION 3 SALON PRODUCTS MARKET (SIZE, AND CATEGORIES) 16
Introduction 16
Mexico compared to other markets 16
TABLE 7 Salon products market as % of revenues by market segment 16
TABLE 8 Salon products market (%) by product category and by salon segment 17
Colour category 17
Suppliers to salons 17
Indirect sales 18
Counterfeit and related products 18
SECTION 4 SALON PRODUCTS MARKET BRAND SHARE 19
Introduction 19
Sources identifying brands 19
TABLE 9 Market share of the product leaders and others 20
TABLE 10 Market leaders (%) brand share (salon segments A and B) 20
Variables in brand share by salon segments and geography 20
Changes in market share, since 2007 21
TABLE 11 Brands gaining market share (5 names) 21
Brands noted as sold in salons 22
Own label brands 22
Scope outside of the most developed markets 22
Awareness of Mexican brands in top salons 23
TABLE 12 Companies and brands in salon segments C and lower 23
Companies and their brands in Segment C 24
Sales trends for brands in C salons 24
Names hard to trace 24
Other Mexican brands 24
SECTION 5 SALON PRODUCTS MARKET - BRAND SHARE BY PRODUCT CATEGORY 26
Introduction 26
TABLE 13 Brands (%) share by product category, colour 26
Colouring brands 26
Brands gaining in colour in salon segment C 27
TABLE 14 Brands (%) share by product category, perming/straighten 27
Perming market is fragmented 27
TABLE 15 Brands (%) share product category - styling, shampoo and conditioners (S&C) 28
TABLE 16 Brands (%) share product category, in-salon retail products 29
Retail brands and consumer recognition 29
SECTION 6 BRANDS, SALON PURCHASING CRITERIA, AND THEIR ASSESSMENTS OF BRANDS 30
TABLE 17 Salons’ brand purchasing criteria 30
Quality/price ratio 30
Variables by salon segment and geography 30
Word of mouth recommendation or marketing? 31
Product range / line up 31
Stylists habit and brand loyalties 31
Distribution as a criterion 31
Technical support and professional prestige 32
TABLE 18 Salons’ rankings of brands, by price 32
Salons’ views of brands (I) 32
Salons’ views on brands (II) 33
Salons’ views on brands (III) 33
Professional prestige 34
How brands maintain exclusivity 34
SECTION 7 SALON SERVICE MARKET BY CATEGORY (BUSINESS ACTUALITIES) 35
Introduction 35
TABLE 19 Salon business (%) services and retail 35
TABLE 20 Salon business (%) hair services and beauty services 35
TABLE 21 Salon business (%) hair services by category 36
TABLE 22 Comparison salon revenues by category 36
Salon colouring services 36
Salon colouring concerns and trends 37
What salons said about colouring 37
Colouring trends in recession 37
Demand for salon perms 38
Perm or colour? 38
Salons refuse to perm 38
Superior alternatives 38
Salons and low cost alternatives 39
Salon hairstyling business 39
Special occasion hairstyling 39
Salon retail business, both good and bad 39
Colouring consumers are the key to strong retail sales. 40
Retail brands backed by marketing or hard to find 40
Retail in non hair lines 40
Salon beauty services 40
TABLE 23 Beauty (spa) services 41
Trends in client demand for beauty services in recession 41
SECTION 8 SALON STRATEGIES TO SURVIVE THE DOWNTURN 42
Introduction 42
Price reductions disguised? 42
Salons versus manufacturers - who cuts first 42
Above average prices requires above average service quality 43
Worst affected salon services 43
A switch to DIY? 43
TABLE 24 Drivers of sales variations in salons 44
Positives 44
Negatives 45
SECTION 9 SALON MARKET STRUCTURE AND SEGMENTATION 46
Introduction 46
TABLE 25 Salon market (%) licensed and unlicensed 46
TABLE 26 Salon market segments (A, B, C) as % of units and revenues 47
Segment A salons profiled 47
The segment B salons 48
The segment C salons 48
Segments growing/decreasing? 48
Segment criteria / comparisons other countries 49
TABLE 27 Salon segments benchmark data (revenues) 49 TABLE 28 Names of salons - segment A (9 examples) 50
TABLES 29 Names of salons - segment B (13 examples) 50
SECTION 10 SALON PRICING AND PRICES 52
Introduction 52
Salon pricing variables 52
TABLE 30 Salon prices - haircut and colour (segment A) 52
TABLE 31 Salon prices - hair services by stylist’s status (segment A) 53
TABLE 32 Salon prices - perming (segment A) 53
TABLE 33 Salon prices - hair services (examples, segment B) 53
Comparison - hair salon spending in USA 53
SECTION 11 SALON DATA AND SEGMENTS BY GEOGRAPHY, AND REGULATORY PROPOSALS 54
TABLE 34 Salon market data circulated 2008 54
Salon distribution by geography 54
Areas where segment A salons concentrated 55
TABLE 35 Popular locations for leading salon chains 55
TABLE 36 Hair salons - estimated numbers in the top states 56
TABLE 37 Mexico listing of geographic regions and major cities 57
Proposed quality upgrade and the main regulatory bodies 57
Impact of standards on salon numbers 57
SECTION 12 METHODOLOGY, DATA SOURCES, MARKET AUTHORITIES (GOVERNMENT, INDUSTRY, PROFESSIONAL), ORGANIZATIONS, MAGAZINES, EXPOS) 59
Sources consulted 59
Expert sample / criteria for choosing experts 59
TABLE 38 The expert sample is representative of 60
Breadth of experts’ expertise 60
Data issues noted by experts 61
Data conflict 61
Secondary sources consulted 61
TABLE 39 Professional and salon trade shows / expos (listing) 62
SECTION 13 TERMS AND GLOSSARY, SYMBOLS AND ABBREVIATIONS 63
TABLE 40 Selected terms hair related (English/Spanish) 63
Symbols 63
SECTION 14 COUNTRY DATA 64
TABLE 41 Mexico data at a glance 64
TABLE 42 Mexican population (%) by ethnic origin 64
TABLE 43 Mexico GDP data compared to USA, Canada and Brazil 64
TABLE 44 Mexico distribution of monetary income 1994-2006 65
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL) 66
DIAGONAL REPORTS STATEMENT 69
Summary
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Buy This Report
Summary of Mexican Professional Haircare Market Report
Ethnic Professional Haircare Market
Brazilian Salon Market
South African Beauty Market
Saudi Arabian Salon Market
The Mexican Professional Haircare Market 2009
October 2009Key words: Hair, haircut, style, shape, colour, texture/curl/perm, smooth, relax, therapy, treatment, professional, beauty, nails, brands, leaders, salon, spa.
REPORT STRUCTURE 6
SECTION 1 REPORT SUMMARY 8
TABLE 1 Market at a glance - Mexico (2009) 8
Positives with the negatives 8
Best salon category - services and products 9
Leading brands 9
Currency 9
Data sources 9
Date of Publication 10
SECTION 2 - SALON MARKET SIZE AND TRENDS 11
Introduction 11
TABLE 2 Salon market size volume and value (2009) 11
What is included in counts of salons 11
The barber segment 12
The formal salon market 12
The sector expanded and expanded 12
The unlicensed / underdocumented 13
How experts estimated market value 13
TABLE 3 Salon market (%) value of services and product retail 13
TABLE 4 Salon market (%) variations period 2006-2011 14
Impact of downturn by market segment 14
Forecasts for the salon market (2010 and 2011) 14
Historical trends in the salon market 14
TABLE 5 Hair salon market revenues in different segments 15
TABLE 6 Hair salon market examples prices different segments 15
SECTION 3 SALON PRODUCTS MARKET (SIZE, AND CATEGORIES) 16
Introduction 16
Mexico compared to other markets 16
TABLE 7 Salon products market as % of revenues by market segment 16
TABLE 8 Salon products market (%) by product category and by salon segment 17
Colour category 17
Suppliers to salons 17
Indirect sales 18
Counterfeit and related products 18
SECTION 4 SALON PRODUCTS MARKET BRAND SHARE 19
Introduction 19
Sources identifying brands 19
TABLE 9 Market share of the product leaders and others 20
TABLE 10 Market leaders (%) brand share (salon segments A and B) 20
Variables in brand share by salon segments and geography 20
Changes in market share, since 2007 21
TABLE 11 Brands gaining market share (5 names) 21
Brands noted as sold in salons 22
Own label brands 22
Scope outside of the most developed markets 22
Awareness of Mexican brands in top salons 23
TABLE 12 Companies and brands in salon segments C and lower 23
Companies and their brands in Segment C 24
Sales trends for brands in C salons 24
Names hard to trace 24
Other Mexican brands 24
SECTION 5 SALON PRODUCTS MARKET - BRAND SHARE BY PRODUCT CATEGORY 26
Introduction 26
TABLE 13 Brands (%) share by product category, colour 26
Colouring brands 26
Brands gaining in colour in salon segment C 27
TABLE 14 Brands (%) share by product category, perming/straighten 27
Perming market is fragmented 27
TABLE 15 Brands (%) share product category - styling, shampoo and conditioners (S&C) 28
TABLE 16 Brands (%) share product category, in-salon retail products 29
Retail brands and consumer recognition 29
SECTION 6 BRANDS, SALON PURCHASING CRITERIA, AND THEIR ASSESSMENTS OF BRANDS 30
TABLE 17 Salons’ brand purchasing criteria 30
Quality/price ratio 30
Variables by salon segment and geography 30
Word of mouth recommendation or marketing? 31
Product range / line up 31
Stylists habit and brand loyalties 31
Distribution as a criterion 31
Technical support and professional prestige 32
TABLE 18 Salons’ rankings of brands, by price 32
Salons’ views of brands (I) 32
Salons’ views on brands (II) 33
Salons’ views on brands (III) 33
Professional prestige 34
How brands maintain exclusivity 34
SECTION 7 SALON SERVICE MARKET BY CATEGORY (BUSINESS ACTUALITIES) 35
Introduction 35
TABLE 19 Salon business (%) services and retail 35
TABLE 20 Salon business (%) hair services and beauty services 35
TABLE 21 Salon business (%) hair services by category 36
TABLE 22 Comparison salon revenues by category 36
Salon colouring services 36
Salon colouring concerns and trends 37
What salons said about colouring 37
Colouring trends in recession 37
Demand for salon perms 38
Perm or colour? 38
Salons refuse to perm 38
Superior alternatives 38
Salons and low cost alternatives 39
Salon hairstyling business 39
Special occasion hairstyling 39
Salon retail business, both good and bad 39
Colouring consumers are the key to strong retail sales. 40
Retail brands backed by marketing or hard to find 40
Retail in non hair lines 40
Salon beauty services 40
TABLE 23 Beauty (spa) services 41
Trends in client demand for beauty services in recession 41
SECTION 8 SALON STRATEGIES TO SURVIVE THE DOWNTURN 42
Introduction 42
Price reductions disguised? 42
Salons versus manufacturers - who cuts first 42
Above average prices requires above average service quality 43
Worst affected salon services 43
A switch to DIY? 43
TABLE 24 Drivers of sales variations in salons 44
Positives 44
Negatives 45
SECTION 9 SALON MARKET STRUCTURE AND SEGMENTATION 46
Introduction 46
TABLE 25 Salon market (%) licensed and unlicensed 46
TABLE 26 Salon market segments (A, B, C) as % of units and revenues 47
Segment A salons profiled 47
The segment B salons 48
The segment C salons 48
Segments growing/decreasing? 48
Segment criteria / comparisons other countries 49
TABLE 27 Salon segments benchmark data (revenues) 49 TABLE 28 Names of salons - segment A (9 examples) 50
TABLES 29 Names of salons - segment B (13 examples) 50
SECTION 10 SALON PRICING AND PRICES 52
Introduction 52
Salon pricing variables 52
TABLE 30 Salon prices - haircut and colour (segment A) 52
TABLE 31 Salon prices - hair services by stylist’s status (segment A) 53
TABLE 32 Salon prices - perming (segment A) 53
TABLE 33 Salon prices - hair services (examples, segment B) 53
Comparison - hair salon spending in USA 53
SECTION 11 SALON DATA AND SEGMENTS BY GEOGRAPHY, AND REGULATORY PROPOSALS 54
TABLE 34 Salon market data circulated 2008 54
Salon distribution by geography 54
Areas where segment A salons concentrated 55
TABLE 35 Popular locations for leading salon chains 55
TABLE 36 Hair salons - estimated numbers in the top states 56
TABLE 37 Mexico listing of geographic regions and major cities 57
Proposed quality upgrade and the main regulatory bodies 57
Impact of standards on salon numbers 57
SECTION 12 METHODOLOGY, DATA SOURCES, MARKET AUTHORITIES (GOVERNMENT, INDUSTRY, PROFESSIONAL), ORGANIZATIONS, MAGAZINES, EXPOS) 59
Sources consulted 59
Expert sample / criteria for choosing experts 59
TABLE 38 The expert sample is representative of 60
Breadth of experts’ expertise 60
Data issues noted by experts 61
Data conflict 61
Secondary sources consulted 61
TABLE 39 Professional and salon trade shows / expos (listing) 62
SECTION 13 TERMS AND GLOSSARY, SYMBOLS AND ABBREVIATIONS 63
TABLE 40 Selected terms hair related (English/Spanish) 63
Symbols 63
SECTION 14 COUNTRY DATA 64
TABLE 41 Mexico data at a glance 64
TABLE 42 Mexican population (%) by ethnic origin 64
TABLE 43 Mexico GDP data compared to USA, Canada and Brazil 64
TABLE 44 Mexico distribution of monetary income 1994-2006 65
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL) 66
DIAGONAL REPORTS STATEMENT 69
Summary
Other Beauty, Spa and Wellness Market Reports
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Buy This Report