What are these new beauty concepts?

What are the effects of new beauty concepts on the cosmetic and personal care market?

Who are the winners?

Who will benefit from changes in consumer behaviour?

New types of beauty business are growing strongly, and, more importantly, transforming long established concepts in the global beauty business. The last ten years have seen the emergence worldwide of new types of beauty service businesses, procedures, technologies and also new consumer segments.
The traditional beauty services - including beauty salons, beauty institutes or clinics and day spas - sector is stagnant in most countries, but particularly so in most mature beauty markets. However, the picture outside the traditional businesses is very different. New beauty service businesses are not only flourishing and registering high growth rates but also taking sales and clients from established players.
The many new terms used in “new beauty” illustrate what Diagonal Reports argues is a significant development in the ongoing consumer search to look good and to feel good

“Between A(romatherapy) and Z(en), the new vocabulary of beauty.”
Lymphatic Drainage

Such is the pace of growth that even representative beauty and related industry organizations find it hard to maintain up-to-date figures. Another difficulty is that existing data categories - including those used for statistical gathering - do not capture the realities of the beauty market nor the hugely significant changes taking place.
Many new businesses compete for consumer spending to look better. These new businesses are at an experimental stage. Some:
• repack traditional beauty salon menu either by:
••• specialising in one specific beauty (nails, tanning, facials) service or treatment
••• offer head to toe beauty ––combine hair, skin and body care –– treatments that traditionally were made available separately

• reconceptualise beauty as a total personal care.
They combine or package outer beauty or “how you look” services (usually hair and face care) with inner beauty or how you feel services (always fitness and health)

• repack beauty with medical procedures. More accurately these beauty service businesses offer procedures which had been originally developed for medical purposes and were later approved for other such as cosmetic procedures. The best known examples include Botox, cosmetic lasers (for depilation or hair removal) and therapeutic massages.

The rapid expansion of these business models suggests that these new concepts meet a demand which had not been satisfied in more traditional business models

A wide array of new beauty businesses have grown up to meet consumers' requirements. They include:
••• Day spas
••• Destination spas
••• Resort/hotel spas
••• Cruise ship spas
••• Medical spas
••• Sport, health and fitness clubs
• Medspas (medi-spas)
• Health spas (thermal stations)
. • Beauty salons
. • Hair salons
. • Mobile service providers.
• Therapeutic massage clinics. • Convenient healthcare clinics
• Beauty retailers and department stores.
• Nail bars
• Tanning clinics
• Laser clinics
• Dental spas and cosmetic dentistry (the smile and teeth whitening clinics)

•The new entrants to the beauty services market are large often corporate. They have the resources to roll the business out nationally. These new players contrast with the traditional micro-sized traditional beauty business (hair salon, beauty salon), or indeed doctor or dental office.

Diagonal Reports' research globally reveals the market drivers. They include:
• Concerns that drive spending : anti-ageing, hair removal, weight reduction.
• Body parts that age (face, hair removal), teeth (whiten), legs (hair removal),
• New technology devices, such as lasers, and products that offer more effective, and often speedier, treatments, particularly in anti-ageing

Current reports discuss the implications of these changes for consumer behaviour
Diagonal Reports tracks the global professional beauty market. It publishes reports on the beauty clinic, salon/spa, cosmetic medicine, fitness and wellness markets worldwide. See full list of reports

Reports include:
Weight Loss Market China, France, Brazil, Japan
Fitness Club Market Brazil, China, France, Japan
Beauty Clinic Market China (Beauty Clinics in Chinese Hospitals)
Beauty Treatment (non-invasive) Market Brazil, Spain, Japan
Leading Chinese Salon and Spa Market Brands
Beauty Salon and Spa Chains Japan, China, Brazil
The Professional Beauty Market Saudi Arabia and Gulf States 2007 (Size and Structure of the Beauty Market)
The Professional Beauty Market Mexico 2007
The Salon Hair Removal Market Spain 2007
The Professional Beauty Market China 2007
For further details on any of these “new beauty” market reports, please contact Diagonal Reports
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