THE SALON MARKET IN GERMANY 2005 © 2005

(GERMANY HAIR AND BEAUTY UPDATE OF 2004 REPORT)

TABLE OF CONTENTS

TABLE OF CONTENTS............................................................................ 2

STRUCTURE OF THE REPORT............................................................... 3

SECTION 1 EXECUTIVE SUMMARY..................................................... 4

Table 1 The salon market in Germany at a glance (2005)........................... 4

Market size and trends............................................................................. 4

Number of leading manufacturers and distributors...................................... 4

Numbers of salons and best performers.................................................... 4

The best performers................................................................................. 4

Currency.................................................................................................. 4

Date of publication................................................................................... 4

SECTION 2 SUPPLIERS (MANUFACTURERS, BRANDS, AND DISTRIBUTORS) 5

Table 2 Number of suppliers..................................................................... 5

Table 3 Number of top companies and their market share......................... 5

Table 4 Market shares of the top companies............................................. 5

Market share of top companies................................................................. 5

Top brands in different market segments................................................... 5

Table 5 Leading brands of top two companies, by product category.......... 6

Other brands............................................................................................ 6

Table 6 Product distribution structure to hair salons................................... 6

Product distribution to large and small salons............................................. 7

Table 7 Top product distributors unranked (4).......................................... 7

SECTION 3 BUSINESS IN SALONS....................................................... 8

In-salon business and the salon sample...................................................... 8

Salon consumers...................................................................................... 8

Table 8 Average spending per salon visit (€)............................................. 8

Table 9 Salon income, services and retail.................................................. 8

Table 10 Income from hair services........................................................... 8

Non-hair services..................................................................................... 9

Retail trends............................................................................................. 9

SECTION 4 SAMPLE PROFILES........................................................... 10

The GSP sample Germany 2005............................................................. 10

Table 11 Sample by type and size........................................................... 10

INDEX...................................................................................................... 11

DIAGONAL REPORTS STATEMENT.................................................... 12

GSP formats.......................................................................................... 12

Disclaimer.............................................................................................. 12

Symbols used in tables............................................................................ 12

STRUCTURE OF THE REPORT

The Germany Salon report 2005 is different from the standard Global Salon Panel (GSP) report. Some the biggest national distributors of products to the sector assessed market trends, and salons commented on that assessment.

SECTION 1 EXECUTIVE SUMMARY

Summarizes the main data, including estimates of the size of the salon market (that is turnover from the sale of services and product retail to salon clients).

SECTION 2 SUPPLIERS (MANUFACTURERS, BRANDS, AND DISTRIBUTORS)

Estimates the number of product suppliers (manufacturers, and distributors) to salons; identifies and ranks the top manufacturers and brands, and reports on expected changes in 2006.

Describes the distribution structure of products to salons. Identifies and ranks the top distributors.

SECTION 3 IN-SALON BUSINESS

Data collected from interviews with companies in the salon channel; looks as business variations, the breakout of salon business by service categories (hair, beauty, spa), and product retail.

SECTION 4 SAMPLE PROFILES