THE SALON MARKET IN ARGENTINA 2005 (ARGENTINA HAIR AND BEAUTY)

TABLE OF CONTENTS
TABLE OF CONTENTS 2
STRUCTURE OF THE REPORT 4
SECTION 1 EXECUTIVE SUMMARY 5
Table 1 The salon market in Argentina at a glance 5
Lack of data 5
Market trends (2004) 5
Number of leading manufacturers and distributors 5
Currency 5
Date 5
SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS 6
Table 2 Number of manufacturers and distributors to salons 6
Representative organizations 6
Table 3 Manufacturers in salon market (top 5) 6
Leaders in professional channel 6
Table 4 Other manufacturers with salon sales (23 names) 7
Brands in different salon segments 7
Domestic and foreign brands 7
Table 5 Distributors (15 names) - largest in salon market 8
Distribution 8
SECTION 3 MARKET OVERVIEW 9
Table 6 Salon trends (2004 and 2006) 9
Lack of data 9
Sales trends 2004 to 2006 9
SECTION 4 THE SALON SECTOR 10
Table 7 The salon sector size (2004) 10
Data problems 10
Representative organizations 10
Table 8 Distribution of salons by ownership and size 10
The “average” salon 10
Table 9 Distribution of salons by market segment / spending 11
Salon locations 11
Table 10 The top salons identified (36) 12
SECTION 5 COMPANY PROFILES 14
Profiles - manufacturers 14
Other manufacturers of hair products 21
Profiles - distributors 21
Profiles - salons 25
SECTION 6 MARKET AUTHORITIES 30
Associations of manufacturers and distributors 30
Associations of salons 31
Salon shows 32
Magazines 33
SECTION 7 IN-SALON BUSINESS 34
In-salon business and the salon sample 34
Table 11 Salon consumers (gender and age) 34
Table 12 Salon consumers (gender) 35
Table 13 Salon consumers (age groups) 35
IN- SALON BUSINESS – VARIATIONS 36
Table 14 Sales variations 2004 and 2005 36
Market drivers 36
IN-SALON BUSINESS – BY CATEGORY 36
Table 15 In-salon business by category (2004) 36
Table 16 Best performing services in 2005 37
IN-SALON BUSINESS - HAIR SERVICES 37
Table 17 In-salon business, hair services / retail ranked 37
Table 18 Clients’ hair problems, ranked 38
Table 19 Hair/scalp care rituals in salons 38
The top salon ritual 38
Brands in different salon segments 38
Attitudes to agreements 38
Table 20 Hair care brands, ranked 39
Care brands 39
Table 21 Popular hair lengths and client segments (2004) 39
Changes in styles (2005) 40
Table 22 Styling brands, ranked 40
Table 23 Technical hair services (colour and perm) 41
Top colouring techniques/shades 41
Perming trends 41
Table 24 Colouring brands, ranked 42
Table 25 Perming brands 42
IN-SALON BUSINESS – NON-HAIR SERVICES 43
Table 26 Non-hair services, ranked 43
Depilation 43
IN-SALON BUSINESS – PRODUCT RETAIL 44
Table 27 In-salon product retail 44
Table 28 Retail clients in different salon segments 44
Table 29 Salon product retail by category 44
Table 30 Retail brands 45
SAMPLE SALON PRICES 46
Table 31 Hair service prices (ARS) 46
Table 32 Non hair services, mid-market salons (ARS) 46
SECTION 8 SAMPLE PROFILES 47
Table 33 Salon sample 47
Table 34 Salon sample (numbers operated) 47
Table 35 Salon sample (size of individual outlets) 48
INDEX 49
DIAGONAL REPORTS STATEMENT 54
GSP formats 54
Disclaimer 54
Symbols used in tables 54

Report: The Salon Market In ARGENTINA 2005 (Argentina Hair And Beauty)
Pages 55
Published: April 2005
Price: Euro€1,800 (US$2,286)

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