THE SALON MARKET IN TAIWAN 2004 MARKET SIZES AND TRENDS

TABLE OF CONTENTS

SECTION 1 EXECUTIVE SUMMARY................. 4

Table 1 The salon market in Taiwan at a glance. 4

Market size and trends.... 4

Number of leading manufacturers and distributors........... 4

Number of salons and best performers........... 4

Currency 4

Date of publication........... 4

SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS......... 5

Table 2 Number of leading manufacturers and distributors in Taiwan.. 5

Representative organizations........ 5

Table 3 Leading companies in the salon channel.. 5

Brands in mid and low-market salons.... 6

Counterfeits.......... 6

Distribution structure............. 6

Table 4 Distributors in the salon market.. 7

SECTION 3 SALON MARKET SIZES....... 8

Table 5 Salon sector turnover (2000-03)............. 8

Market sizes...... 8

Market trends.... 8

Market drivers... 9

SECTION 4 THE SALON SECTOR 10

Table 6 The salon sector in Taiwan 10

Numbers of salons........... 10

Representative organizations...... 10

Table 7 Salon market segments........... 10

Salon market structure........... 10

Changes in consumers........... 10

Table 8 Salon chains, top 16. 11

Salon chains.. 11

Chains’ expansion plans... 11

Prestige salons.. 12

Table 9 Prestige salons (7)........... 12

Salon programmes........ 12

SECTION 5 COMPANY PROFILES............... 13

Manufacturers..... 13

Distributors......... 19

Hair salons - chains.. 22

SECTION 6 LIST OF AUTHORITIES......... 26

Government sources........... 26

Industry associations - manufacturers and distributors......... 26

Industry associations - salons........... 27

Trade events - exhibitions, competitions........ 27

INDEX... 28

DIAGONAL REPORTS STATEMENT.......... 32

GSP formats 32

Disclaimer........... 32

Symbols used in tables.. 32