THE SALON MARKET IN THE PHILIPPINES 2004 (PHILIPPINES HAIR AND BEAUTY)

TABLE OF CONTENTS
TABLE OF CONTENTS 2
SECTION 1 EXECUTIVE SUMMARY 6
Table 1 The salon market in the Philippines at a glance 6
Market size and trends 6
Number of leading manufacturers and distributors 6
Number of salons and best performers 6
Currency 6
Date of publication 6
SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS 7
Cosmetics companies and representative organizations 7
Number of companies identified 7
No reliable data on professional hair care market 7
Table 2 Manufacturers, top 3 in the professional channel 8
Table 3 Manufacturers of professional products (22, unranked) 8
Manufacturers with sales in salon channel 8
Salon own-label products 8
Table 4 Manufacturers of retail products (9, unranked) 9
Table 5 Distributors to salons (5, unranked) 9
Retail channels 9
Table 6 Number of licensed cosmetics companies in Philippines 10
Regulatory framework 10
Regulatory changes 10
SECTION 3 SALON MARKET OVERVIEW 11
Data problems cosmetics and toiletries market 11
Table 7 Estimates of market sizes 11
SECTION 4 THE SALON SECTOR 12
Table 8 The salon sector in the Philippines 12
Data problems 12
Salon locations (cities) 12
Representative organizations 12
Regulatory framework 12
Table 9 Salon market segments 13
Salon market structure 13
Table 10 Leading multi-outlet and prestige salons 13
Other multi-outlet salons identified 13
Multi-outlet salons 13
Table 11 “Top 10 Salons Metro Manila” 14
Other upmarket salons 14
The upmarket salon segment 14
Salon sizes (m2) and investment 14
Hair and beauty sister companies 14
Professional programmes 15
SECTION 5 COMPANY PROFILES 16
Product manufacturers and importers 16
Distributors 22
Salons 22
SECTION 6 LIST OF AUTHORITIES 29
Government sources 29
Associations, manufacturers and distributors 30
Associations, salons 32
Salon trade exhibitions 32
SECTION 7 IN-SALON BUSINESS 34
In-salon business and the salon sample 34
IN-SALON BUSINESS – CONSUMER PROFILES AND SPENDING 34
Table 12 Salon consumers, ranked by gender 34
Table 13 Salon consumers, ranked by age 34
Women 34
Men 34
Table 14 Spending (PhP) per visit – minimum and maximum 35
IN-SALON BUSINESS – VARIATIONS 35
Table 15 Variations in salon business 2003/2006 35
Market variations in 2003 35
Table 16 Market drivers 36
Main market drivers 36
IN-SALON BUSINESS – BY CATEGORY 36
Table 17 In-salon business by category (2003) 36
Table 18 In-salon business by category (2006) 36
Salon business breakouts and changes 37
IN-SALON BUSINESS - HAIR SERVICES 37
Table 19 In-salon business - hair services, ranked 37
Breakout of cuts and technical services 37
Table 20 Clients with hair and scalp problems 37
Table 21 Clients’ hair problems, ranked 38
Hair and scalp problems 38
Causes of problems 38
Product quality and hair problems 38
Hair loss 38
Table 22 Clients’ hair/scalp problems and solutions 39
Solutions 39
Hot oil and hair spas 39
Table 23 Basic hair care ritual steps 39
Client records 39
Table 24 Hair care brands – leaders, ranked 40
Table 25 Care brands used in salon sample 40
What the brands used deliver 40
Table 26 Cuts and styling, short and long hair 41
Hair lengths defined 41
Experimenters and hair styles 41
Conservatives 41
Style repair jobs 41
Table 27 Styling appliances, ranked 41
Table 28 Styling brands (short hair), ranked 42
Table 29 Styling brands, short and long hair 42
What the brands used deliver 42
Table 30 Technical hair services 42
Quality colouring services 43
Table 31 Colouring ritual steps 43
Colour consultation 43
Pre- and post-colour services 43
Identifying a suitable colour 43
Additional services 44
Table 32 Colouring techniques 44

Main colour techniques and consumers 44 Age-specific choices 44
New choices in 2003/04 44
Table 33 Colouring brands, ranked 45
Table 34 Colouring brands 45
Why clients select brands 45
Table 35 Perming services, ranked 45
Different perming techniques 46
A change in 2004? 46
Table 36 Rebonding and relaxing 46
Terms for straightening techniques 46
Consumer assessments of hair straightening techniques 46
Other terms for rebonding 47 Rebonding 47
Table 37 Perming brands, ranked 47
Table 38 Perming brands 47
IN-SALON BUSINESS – NON-HAIR SERVICES 48
Table 39 Consumption patterns for salon services 48
Service combinations 48
One-stop shop 48
Table 40 Non-hair (spa) services, ranked by category 49
Table 41 Non-hair (spa) service menus 49
IN-SALON BUSINESS – PRODUCT RETAIL 50
Table 42 Salon product retail 50
Importance of retail 50
Retail and client loyalty 50
Stylists’ recommendations 50
Table 43 Retail sales, hair care brands 51
SAMPLE SALON PRICES 51
Table 44 Hair service prices (PhP) in salon market segments 51
Table 45 Prices hair services (PhP) – cut/style and colouring 51
Table 46 Prices hair services – perming (PhP) 52
Table 47 Beauty service prices (PhP) 52
Table 48 Prices product retail (PhP) 52
SECTION 8 SAMPLE PROFILES 53
Table 49 Salon sample 53
Table 50 Salon sample, outlets and type 53
Table 51 Salon sample, chairs and cabins (per outlet) 53
Table 52 Salon sample, staff and stylists (per outlet) 53
Table 53 Salon sample, clients (per outlet) per week 53
INDEX OF COMPANY AND BRAND NAMES 54
DIAGONAL REPORTS STATEMENT 59
GSP formats 59
Disclaimer 59
Symbols used in tables 59

Report: The Salon Market In the Philippines 2004 (PHILIPPINES Hair And Beauty)
Pages 59
Published: May 2004
Price: Euro€1,800 (US$2,286)

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