THE SALON MARKET IN MEXICO 2004 (MEXICO HAIR AND BEAUTY)



THE SALON MARKET IN MEXICO 2004

TABLE OF CONTENTS

SECTION 1 EXECUTIVE SUMMARY – MEXICO 4
Table 1 The salon market in Mexico at a glance 4
Market size and trends 4
Number of leading manufacturers and distributors 4
Number of salons and best performers 4
Currency 4
Date of publication 4
SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS 5
Table 2 Number of manufacturers and distributors in Mexico 5
Table 3 Manufacturers, ranked 5
Named companies 5
International brands 5
Mexican brands 6
Own-label and niche brands 6
Table 4 Leading distributors to salons 6
Distribution structure in Mexico 6
Distributors 7
SECTION 3 MARKET OVERVIEW 8
Table 5 Salon market (%) variations 8
Data problems 8
Market trends and drivers 8
SECTION 4 THE SALON SECTOR 9
Table 6 Number of salons 9
Number of salons and employees 9
Mexico City 9
Other regions and cities 9
Table 7 Salon market segments (Mexico City) 10
Table 8 Size of salons by segment (Mexico City) 10
Salon sector characteristics 10
Service menus 10
Table 9 The top multi-outlet salons (Mexico City) 11
Table 10 Upmarket salons, Mexico City (unranked) 11
Largest chains 11
Other upmarket salons 11
Professional networks 12
Manufacturers operating professional networks 13
Salon operated professional networks 13
SECTION 6 COMPANY PROFILES/ADDRESSES 15
Table 11 Manufacturers identified in the salon channel 15
Profiles/addresses manufacturers 16
Profiles/addresses distributors 18
Profiles/addresses salons 19
SECTION 6 LIST OF AUTHORITIES 21
Authorities consulted 21
Associations, exhibitions, and magazines 21
SECTION 7 IN-SALON BUSINESS 23
In-salon business and the salon sample 23
Table 12 Salon consumer segments, ranked 23
Gender and age 23
Average spending 23
Table 13 Variations in business in salon sample (2002) 23
Strong competition 23
Table 14 In-salon business, by category (2002) 24
Business, services and retail 24
IN-SALON BUSINESS – HAIR SERVICES 24
Table 15 In-salon business - hair services, ranked 24
Table 16 Clients’ hair problems ranked 25
Table 17 Solutions for clients’ hair problems 25
Client counselling 25
Signs of ageing 25
Table 18 Hair care and scalp rituals 25
Demand for treatment 25
Table 19 Care brands 26
Table 20 Styling, short and long hair 26
Table 21 Styling products and tools 26
Table 22 Styling brands, short and long hair 27
Table 23 Technical hair services 27
Colour and perming 27
Table 24 Highlighting techniques 27
Table 25 Colouring rituals 28
Consultation 28
Table 26 Colouring brands 28
Table 27 Perming brands 28
IN-SALON BUSINESS – NON-HAIR SERVICES 29
Table 28 Non-hair (spa) services, ranked by category 29
Table 29 Consumption patterns for salon services 29
Table 30 OTC retail 29
Retail sales (hair and non-hair products) 29
SAMPLE PRICES 30
Table 31 Prices hair services (Mexican pesos) 30
Table 32 Prices non-hair services (Mexican pesos) 30
Table 33 Prices product retail 30
SECTION 8 SAMPLE PROFILES 31
The GSP sample Mexico 31
Table 34 Size of sample 31
Table 35 Sample profiles ownership 31
Table 36 Sample profile size 31
Table 37 Sample profile size of salons operated (per outlet) 31
DIAGONAL REPORTS STATEMENT 32
GSP formats 32
Disclaimer 32
Symbols used in tables 32
INDEX 33


Report: The Salon Market In Mexico 2004 (Mexico Hair And Beauty)
Pages 36
Published: January 2004
Price: Euro€1,800 (US$2,286)


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