GSP SALON MARKET PANEL ITALY
Table
of Contents.. 2
SECTION
1 EXECUTIVE SUMMARY............... 5
Table
1 The salon market in Italy at a glance.. 5
Market
size and trends.. 5
Number
of leading manufacturers and distributors.......... 5
Number
of salons and best performers.......... 5
Currency 5
Date
of publication.......... 5
SECTION
2 MANUFACTURERS, BRANDS AND DISTRIBUTORS........ 6
Table
2 Number of manufacturers and distributors in Italy 6
Table
3 Manufacturers, ranked. 6
Table
4 Brands, ranked. 6
Small
players. 7
Own
labels... 7
Table
5 Distributors ranked 7
SECTION
3 MARKET OVERVIEW............ 8
Table
6 Salon market size (2002). 8
Market
services/products 8
Data
conflicts 8
Salon
market variations........... 8
Market
drivers. 8
Impact
of regulatory changes 9
Table
7 Variations in hair and beauty salon OTC retail.... 9
Table
8 Retail market for beauty and personal care products 9
SECTION
3 THE SALON SECTOR 10
Table
9 The salon sector in Italy – key data... 10
The
grey market 10
Table
10 Salons (%) distribution by gender of clients 10
Table
11 Salons, distribution by number of employees......... 10
Table
12 Employment status of workers in salons 10
Sector
characteristics... 11
Table
13 Salon (%) distribution by size – m2..... 11
Table
14 Salon turnover and investment per outlet......... 11
Table
15 Salon market segments (2002) 11
Future
of the salon segments......... 11
Upmarket
salons 12
Low-market 12
Table
16 The top 12 chains in Italy 12
Salon
chains 12
Prestige
salons and celebrity stylists 13
Salon/manufacturer
programmes...... 13
SECTION
5 COMPANY PROFILES/ADDRESSES........... 14
Profiles
manufacturers.... 14
Profiles
Multi-Outlet Salons 16
Table 17 List of multi-outlet salons identified......... 16
SECTION
6 LIST OF AUTHORITIES........ 19
Associations...... 19
Shows
and Magazines......... 20
SECTION 7 IN- SALON BUSINESS............. 21
In salon business and the salon sample 21
CONSUMER PROFILES............. 21
Women
clients 21
Men
clients 21
IN-SALON
BUSINESS VARIATIONS........ 21
Table
18 In-salon variations volume/value...... 21
Growth
drivers in salons 22
IN-SALON
BUSINESS – BY CATEGORY........... 22
Table
19 In-salon business by category (2002) 22
Table
20 Growth categories in sample......... 22
Hair
services 22
Non-hair
services and retail......... 22
IN-SALON
BUSINESS - HAIR SERVICES............. 23
Table
21 In-salon business, hair services ranked 23
High
volume and high value services 23
Table
22 Clients’ hair problems/concerns ranked 23
Table
23 Solutions for clients’ hair problems......... 23
Treatments........ 23
Table
24 Hair/scalp care rituals in salons 24
The
basic ritual.. 24
Table
25 brands, ranked 24
Table
26, short/medium and long hair......... 24
Hair
lengths 25
Table
27 Styling rituals short and long hair......... 25
Styling/Blow
drying......... 25
Most
used tools and products......... 25
Least
used tools and products......... 25
Haircutting
in upmarket salons and chains 26
Table
28 Styling brands, short and long hair......... 26
Table
29 Technical hair services (%).... 26
Colour
trends 26
A
counter current?......... 27
Table
30 Colouring ritual(s) 27
The
Colour Book. 27
The
analysis 27
Table
31 Highlights and all-over colouring......... 27
Table
32 Colouring techniques......... 28
Table
33 Highlighting terms described......... 28
The
top techniques......... 28
Other
techniques......... 29
Table
34 Colouring brands 29
Brands
for highlights/all over colouring......... 29
Table
35 Perming services, ranked 29
Table
36 Perming rituals. 30
Table
37 Perming brands 30
IN-SALON
BUSINESS – NON-HAIR SERVICES............. 30
Table
38 Non-hair (spa) services, ranked by category......... 30
Non-hair
services 31
Table
39 Consumption patterns for salon services 31
Facials
and cellulite treatments......... 31
Pricing
services 31
IN-SALON
BUSINESS – PRODUCT RETAIL 31
Table
40 OTC retail (%) turnover......... 31
Typical
retail client......... 32
Table
41 Retail sales Italy, ranked by product category......... 32
Table
42 OTC brands, ranked 32
SAMPLE
SALON PRICES 33
Table
43 Average spend in sample salon, per visit.... 33
Table
44 Prices cut/style and colouring......... 33
Table
45 Prices non-hair services 34
Table
46 Prices product retail.. 34
SECTION
8 SAMPLE PROFILES............. 35
Sample
profiles 35
Table
47 Size of sample 35
Table
48 Sample profiles ownership and locations......... 35
Sample 35
Table
49 Sample profile size (all outlets operated)......... 35
Sample 35
Table
50 Sample profile size (per outlet) 35
DIAGONAL
REPORTS STATEMENT........ 36
GSP
formats 36
Disclaimer......... 36
Symbols
used in tables. 36
INDEX
OF COMPANY NAMES AND BRANDS 37