THE SALON MARKET IN GERMANY: MARKET SIZE AND TRENDS

 


TABLE OF CONTENTS

TABLE OF CONTENTS............... 2

SECTION 1 EXECUTIVE SUMMARY................. 4

Table 1 The salon market in Germany at a glance............. 4

Market size and trends.... 4

Number of leading manufacturers and distributors........... 4

Number of salons and best performers........... 4

Currency 4

Date of publication........... 4

SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS......... 5

Table 2 Number of manufacturers and distributors in Germany 5

Table 3 Manufacturers, top 10 ranked............. 5

Small players.. 6

Table 4.0 Brands of top two companies, ranked 6

Table 4.1 Brands by product category – care and styling.... 7

Table 4.3 Brands by product category – colour and perming. 7

Own label brands... 7

Table 5.0 Distributors unranked 8

Basler-Versand*............. 8

Distributors........... 8

Table 5.1 Companies direct and indirect sales to salons.... 8

Distribution structure in Germany 8

Product diversion 9

SECTION 3 MARKET SIZES..... 10

Table 6 Salon sector turnover (2000-2006).. 10

Table 7 Salon hair care products market (value). 10

Market size..... 10

Market trends.. 10

Grey market 10

SECTION 4 THE SALON SECTOR 11

Table 10 The salon sector in Germany (2002) 11

Services and retail........... 11

Table 11 Salon sector historical development (1997-2002).. 11

Numbers of salons and hairdressers........ 11

Table 12 Salon sector – distribution by ownership........... 12

Ownership......... 12

Table 13 The salon sector – sizes and turnover........... 12

Salon market structure........... 12

Table 14 Salon market segments........... 13

Table 15 The top chains in Germany........... 13

Salon chains.. 13

Prestige salons.. 13

Associations of prestige salons.. 14

Salon/manufacturer programmes........ 14

SECTION 5 COMPANY PROFILES/ADDRESSES............. 16

Profiles of manufacturers/addresses..... 16

Profiles distributors......... 19

Salon profiles 21

SECTION 7 LIST OF AUTHORITIES......... 24

Shows, exhibitions........... 27

INDEX OF NAMES........... 28