THE SALON MARKET IN BRAZIL
2004: MARKET SIZE AND TRENDS.... 1
TABLE OF CONTENTS............. 2
SECTION 1 EXECUTIVE SUMMARY............... 4
Table 1 The salon market in
Brazil at a glance.. 4
Market size and trends.. 4
Number of leading
manufacturers and distributors.......... 4
Number of salons and trends........... 4
Currency 4
Date of publication.......... 4
SECTION 2 MANUFACTURERS,
BRANDS, AND DISTRIBUTORS........ 5
Table 2 Number of cosmetics
manufacturers and distributors in Brazil........... 5
Representative
organizations...... 5
Top companies and brands. 5
Table 3.0
Manufacturers/brands, ranked 6
Table 3.1
Manufacturers/brands, top 5 Brazilian companies........... 6
Leaders in upmarket salons.. 6
Leading Brazil companies........... 7
Other upmarket brands. 7
Mid- and low-market salon
brands. 7
Own label brands. 8
Distribution structure........... 8
Numbers of distributors.......... 8
Independent distributors,
cosmetics and hair care products 8
SECTION 3 MARKET OVERVIEW............ 9
Table 4 Salon sector
turnover, estimates 9
Salon market size and
trends.. 9
Different estimates of
salon market sizes.... 9
Problems estimating market
size...... 9
SECTION 4 THE SALON SECTOR 11
Table 5 The salon sector in
Brazil. 11
Salon numbers......... 11
Salon locations......... 11
Table 6 Salon market
segments......... 11
Salon market structure......... 12
Professionally run salon
segment......... 12
Representative
organizations.... 12
Table 7 Market segments by
client spending (women), Rio de Janeiro 12
Table 8 Salon size, number
of stylists per salon (Rio de Janeiro) 13
Table 9 Chains and
multi-outlet salons in Brazil. 13
Chains and investor-led
salons......... 13
Table 10 Size of selected
salon chains (m2 and investment)........ 14
Table 11 Salons, prestige -
ICM members......... 15
Prestige associations and
celebrity stylists 15
Changes in upmarket segment......... 16
Salon programmes...... 16
SECTION 5 COMPANY
PROFILES/ADDRESSES........... 18
Profiles manufacturers.... 18
Profiles distributors........ 20
Profiles salons 21
SECTION 6 LIST OF
AUTHORITIES........ 25
Government and related
organizations.... 25
Manufacturers and importers
associations...... 25
Salon associations...... 26
Shows, etc..... 26
Magazines, publications,
and www sites......... 27
APPENDIX PERSONAL CARE
PRODUCTS MARKET............. 29
Table 12 Personal care
market in Brazil. 29
DIAGONAL REPORTS STATEMENT........ 30
GSP formats 30
Disclaimer......... 30
Symbols used in tables. 30
INDEX OF COMPANY AND BRAND
NAMES 31