Global Beauty Research Archives

Our research reports, webinars and presentations are customised for each client's needs, eg,
Product Development/Formulators/R&D
Marketing and Advertising(Digital)
Consumer Intelligence/Market Research
Innovation

1) BEAUTY CATEGORIES & TECHNOLOGIES

HAIR
The entire haircare category
Colourants
Conditioners
Foods
Formaldehyde
Keratin
Masks
Oils
Relaxers
Shampoos
Straightening & Smoothing
Stylants
Treatments
Hair pieces, Weaves, Wigs, Extensions


SKIN (Face and Body)
The entire skincare category
Anti-Ageing
Body Care
Facial Care
Medicalised Skincare
Oils, Creams, Masks
Scientific Skincare
Skin Whitening

PRODUCT TECHNOLOGIES/FORMATS
Creams, oils, serums, lotions, masks, water, liquids, chemicals.
Ingredients (chemicals, natural, organic, halal)
Tools/Thermal
Cosmetextiles
Nutraceuticals
Cosmeceuticals

TECHNOLOGICAL BEAUTY
Hi-Tech Skin Treatment Devices
Energy Based (Lasers, IPL, Ultra Sound, Radio Frequency)Devices Analysis Devices
Electrical Beauty, Tools (Cleansing Brushes, Microdermabrasion)


BEAUTY THERAPIES
Massages
Alternative Therapies
Beauty-from-Within


2) MARKETING & DISTRIBUTION CHANNELS

Digital Beauty
Online Marketing
Online Sales
Social Media
Direct Sales
Distributors
Mass-market/Retail Channel (hair,skincare)
Premium Segment
Professional Hair and Skincare Market Channels

3. CONSUMER BEHAVIOUR & KNOWLEDGE

Budget and mid-market segments
Chemophobe consumers
Consumer touchponts
Fashion forward, tier 2 & 3 cities
First-generation beauty buyers
Older/Anti-ageing
Selective and premium segments
Youth
Ethnic consumers (African, Arab, Asian, Caucasian, Hispanic, Multi-cultural, Chinese and Asian skincare buyers, Sub-Saharan haircare consumers)