The Emergence of Functional Beauty (Skincare) in Key Market Segments and Its Impact on Dermatology
The dermatology market is no longer cohesive. Fundamental - and global - changes in consumers' expectations have created functional skincare market segments which provide new solutions to some long standing dermatology (eg, acne) problems.
For dermatology (pharmaceutical company), this brings both positives and negatives. It can increase sales as
consumers demand more functional products. But, there are now new ranges of solutions and totally new sets of
competitors competing with traditional dermatology – especially in the (acne) prevention and correction category.
We consider the following five key questions in our analysis:
1) What are the new functional segments of the beauty market?
We map this new functional skincare market
2) Who are the new competitors in functional hair and skincare?
We identify and describe the creators and beneficiaries of change – the new solutions and the new sets of competitors,
in the emerging functional hair and skincare segments.
3) What are the opportunities for dermatology products?
We spell out exactly what these changes mean for existing dermatology portfolios,
identifying opportunities by category and market segment:
1. Acne and Blemishes (correction and prevention)
3. Hair loss.
4) How did this happen?
How changing expectations combined with product development drove the changes in behaviour which created
functional skincare as an alternative to dermatology.
We provide insight into the expectations of “lead” consumers whose behaviour created this totally new category.
5) What are the negatives for dermatology?
We explain how new consumer behaviour and alternative solutions from new sets of competitors can limit
opportunities for dermatology.
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