Drive to increase cash payments and reduce overheads
Physicians, their patients and consumers benefit from reduced overheads
Market drivers for the development of two new types of medical services are the same.
Some physicians are providing technical-based beauty therapies/treatment for exactly the
same reason as convenient care clinics are flourishing.
Supply-side, physicians are seeking to:
a) increase their cash-based business, and
b) reduce payment processing administration and its associated costs (insurance overheads)
Demand-side, consumers of primary healthcare services and technology based beauty treatments prefer to pay cash because they obtain:
1) convenience - in the case of retail-based clinics
2) effective and convenient treatments to improve their appearance - in the case of medspas