Technology is driving a coach and horses , through the beauty market. We know this because we have been tracking the explosive growth in the use of skincare devices.


Sales of more than 250m skincare devices and tools predicted over 15 years.

Product formulators and beauty retailers must collaborate with technology partners.

Devices meet beauty buyer expectations

June 2015
In its new report, Diagonal Reports predicts that 250m skincare devices will be sold worldwide over the next 15 years - such is the pent-up demand for skincare tools.

Tools provide the first opportunity for the majority of consumers to benefit from the superior beauty outcomes delivered by innovation. As long ago as 2006 , Diagonal Reports could identify strong demand for new beauty solutions and dissatisfaction with traditional products in discussions with beauty market experts. Women and girls wanted to improve their skin (for example, remove blemishes, tone or lift skin). That demand remained largely unmet because the solutions on offer until recently were expensive and out of reach for most people. But now in 2013, beauty devices are sold at all price levels.

Basic skincare routines are being transformed as tools are incorporated into daily beauty regimes. This change will reverberate throughout the beauty world and impact on the product formulator and the retailer. Worldwide, skincare accounts for one fifth of all beauty product sales so any shift in how consumers allocate their beauty dollars will register throughout the industry.

The skin especially facial - care industry must now accept a new technology partner if it wants to benefit from this change in consumer behaviour. Products must be customised for use with a skincare device. Beauty retailers must learn how to sell devices along with traditional cosmetic products.

The beauty technology market (devices and hi-tech tools) is fully explained in our Beauty Technology: Consumer Demand and Market Report 2015. Contact for details