SKINCARE - MISSING CATEGORY in BEAUTY TOOLS

Abbreviate Table of Contents is posted here. The expanded table of contents is available on request.
Table of Contents 2
SECTION 1, REPORT STRUCTURE 5
SECTION 2, THE NEW TOOL CATEGORY – DEFINED AND DIFFERENTIATED (“WHAT ARE WE TALKING ABOUT?”) 6
TABLE 1, Defining the tool: applicator, device, gadget, machine, technology 6
TABLE 2, Illustrative examples of the many types of tools (from machine to gadget) 6
SECTION 3, SUMMARY 7
A category invigorated 7
One in millions of hands 7
Springboard into one fifth of beauty market 7
Strategies that overcome constraints 7
The top sellers current and forecast 7
Premium segment 8
Summary methodology 8
SECTION 4, MARKET SIZE ESTIMATED FOR YEAR 2030 9
TABLE 3, Market size (volume / units) in the largest global beauty economies 9
Market in 11 of G20 9
SECTION 5, DRIVERS OF SALES, LIFESTYLES SHAPE PRODUCT TRENDS 10
Face care .. 10
Not a blip ... 10
Exponentially superior .... 10
Tools are ..... 10
Precedents ..... 11
SECTION 6, THUMBNAIL HISTORY OF NEW SKINCARE – FROM LAB TO OTC – A DECADE OF PENT UP DEMAND 12
A long wait 12
Many believers .. 12
Tools are ....... 12
SECTION 7, THE BEST SELLING NEW TOOLS AND DEVICES BY CATEGORY 13
The best selling tools and devices – at a glance 13
TABLE 4, Top sellers in new beauty tools and devices 13
TABLE 5, Sales of skincare tools (%) by technology and by beauty purpose 13
Brushes .. 14
From brushes ..... 14
The skin concerns ..... 14
Why some technology ...... 14
Note on .... 14
Toning and .... 14
SECTION 8, OUTSTANDING BRANDS IN SKINCARE TOOLS 16
TABLE 6, The outstanding companies and brands 16
Factors that make a brand outstanding 16
L'Oreal and P&G ....... 16
TABLE 7, Pathway to tool market) 17
The different backgrounds .. 17
The missing names in the tool parade 17
SECTION 9, BRANDS – THE BEST SELLERS IN SKINCARE 18
TABLE 8, The top selling brands in ........... 18
The leaders in skincare cleansing tools 18
Own labels ......... 18
TABLE 9, The top selling brands, in ........ 19
TABLE 10, The top selling brands, in ....... 19
SECTION 10, PRICES AND PRICE POINTS 21
Best sellers .. 21
Wide range . 21
Brands can ........... 21
TABLE 11, Big brands .... 21
TABLE 12, Prices of skincare tools – super .... (US$) 22
TABLE 13, Price points of ........ 22
SECTION 11, THE FUTURE 23
Current .... 23
Changes ........ 23
TABLE 14, Mapping skincare tool market ....... 23
Repacking products for the tool-based regimes 24
Cleansing ........ 24
Cleansing tools ........ 24
Blemishes power sales - 24
Blemishes ..... 24
Blemishes ........... 25
No one ........ 25
Many ........ 25
The downsizers ......... 25
SECTION 12, SALES STRATEGIES THAT SELL TOOLS - CONSUMERS / SELLERS PERSPECTIVE - COMMUNICATIONS STRATEGIES FOR THE NEW 27
TABLE 15, Most successful selling strategies –– at a glance 27
Advice, .......... 27
Validate .... 27
Advice .......... 28
Personalize ...... 28
Explain . 28
Limit ....... 28
TABLE 16, Proofs and ........ 29
Information on ..... 29
TABLE 17, ...... 30
TABLE 18, Buying ....... 30
Retailers ..... 31
What retailers ...... 31
The information gaps 31
SECTION 13, SALES ROADBLOCKS AND NEGATIVES 32
TABLE 19, What to avoid 32
Contraindications 32
Manage .......... 32
Online evaluators ......... 32
Show case – ......... 32
The tool in ....... 33
Never know .......... 33
TABLE 20, The tool bag....... 33 SECTION 14, METHODOLOGY AND SOURCES
SECTION 15, SUPPORT DATA EXPLANATORY NOTES ON MARKET ESTIMATES 36
SECTION 16, APPENDIX BRANDS – BRAND LISTINGS 38
TABLE 22, Brands identified alphabetical order (x names) 38
SECTION 17, BRAND PROFILES - SELECTED 40
TABLE 23, Best sellers – .....41
INDEX OF COMPANIES, ....... 42
DIAGONAL STATEMENT 45
Expanded table of contents available on request
Summary of Analysis