The Dermabrasion Scenario
(At home facial abrasion - bigger than 'Botox'?)

The status of cleansing has been upgraded and it's morphing into something much bigger. It has the capacity to turn aspects of the facial care business model on it head. It is bringing anti-ageing and blemish correction, the engines of skincare sales growth worldwide, along with it so the entire beauty industry must pay attention to changing consumer behaviour.

Consumers are looking at cleansing in a new way because it now delivers outcomes - that glowing smooth skin - that had been exclusive to the higher value product and the expensive spa treatment.

Attitudes towards cleansing, once the most basic of regimes, have undergone a sea change. Dermabrasion, which is cutting edge exfoliation, is a key growth driver. Beauty buyers are now using a wide range of abrasion technologies (both products and tools) at all price points to deliver the beauty benefits they value.

At home facial abrasion will be even bigger than Botox because it is democratising beauty outcomes.

Table of Contents:

(1). ABRASION-BASED SKIN CARE A KILLER CATEGORY? 5

(2). MARKET SIZE AND TRENDS 7

(3). WHY CONSUMERS BUY INTO DERMABRASION 9

(4). DERMABRASION AND THE SKIN ARGUMENTS 12

(5). WHY THE BEAUTY INDUSTRY SHOULD PAY ATTENTION TO DERMABRASION 13

(6). TAKING ADVANTAGE OF OPPORTUNITIES CREATED BY DERMABRASION, AND EXAMPLES OF BRANDS 15

(7). COMPANIES IN DERMABRASION SEGMENT 18

(8). WHAT MIGHT GO WRONG? 21

(9). DERMABRASION MARKET NUMBERS 23

(10). WHY DIAGONAL REPORTS 26

(11). ABRASION FAQS, GLOSSARY OF TERMS 28

ALPHABETICAL INDEX 30

DIAGONAL REPORTS STATEMENT 31

Since 2013 when we first predicted that technology would drive a coach and horses through lucrative segments of the beauty market, we have been tracking beauty devices, tools and new products. In particular, we focus our research on growth, new players from outside the cosmetic box, and consumer acceptance.

The detailed table of contents, methodology, sources and all other details (price, etc) are available on request.