New communications drove a coach-and-four through beauty industry
The growth of these alternatives illustrates how new communications drove a coach-and-four through the beauty industry.
New beauty was (and remains) primarily a bottom up movement. Most people learned about these new solutions through word-of-mouth recommendations.
But word-of-mouth went viral with smartphones and social media. Demand exploded and even more suppliers emerged to meet the growth that never stopped.
Beauty Buyer Behaviours and Values
analysis is now published.
Read more about crucial changes in 21st century beauty buyers' behaviours and values:
There is a
new and bigger space in beauty
Why does beauty
need a new seismograph?
Why is this threat
different and more serious?
There are exponential
growth rates in this new beauty+ space
waves of disruption are now sweeping across the entire beauty world
The tectonic plates
that underpin beauty have shifted
mega categories have been created?
Beauty has been
trapped by encumbent categories
driving growth in the new beauty space?
drove a coach-and-four through the beauty industry
New marketing and messaging
needed in this new beauty space
of new values to beauty buyers
Tel: 00353 46 9549027
Fax: 00353 46 9541250