Beauty model is no longer exclusively the cosmetic model
It is influences from outside cosmetic beauty that are now shaping beauty. The beauty market of today looks nothing like it did 20 or even 15 years ago.
Then it was exclusively cosmetic and it was the hope-in-a-jar model that dominated and defined the market. That model remains valid and has a long time to run but it is operating in a new and bigger beauty space.
This expanded space includes not only cosmetic beauty but also a host of new and unexpected alternatives, such as - beauty-from-within, wellness, selfcare, technology, natural beauty, medicine, science....