Beauty model is no longer exclusively the cosmetic model

May 2017

It is influences from outside cosmetic beauty that are now shaping beauty. The beauty market of today looks nothing like it did 20 or even 15 years ago. Then it was exclusively cosmetic and it was the hope-in-a-jar model that dominated and defined the market. That model remains valid and has a long time to run but it is operating in a new and bigger beauty space.

This expanded space includes not only cosmetic beauty but also a host of new and unexpected alternatives, such as - beauty-from-within, wellness, selfcare, technology, natural beauty, medicine, science....

Diagonal Reports' Beauty Buyer Behaviours and Values is now published.

Read more about crucial changes in 21st century beauty buyers' behaviours and values:

There is a new and bigger space in beauty

Why does beauty need a new seismograph?

Why is this threat different and more serious?

There are exponential growth rates in this new beauty+ space

The waves of disruption are now sweeping across the entire beauty world

The tectonic plates that underpin beauty have shifted

How new mega categories have been created?

Beauty has been trapped by encumbent categories

What is driving growth in the new beauty space?

New communications drove a coach-and-four through the beauty industry

New marketing and messaging needed in this new beauty space


The messaging of new values to beauty buyers