Waves of disruption are spreading across the entire beauty world
Strong demand for all these alternatives is sending waves of disruption across the entire beauty world. The major change is that people now perceive beauty differently.
What consumers are buying as, and for, beauty is different because their expectations of what should be the returns on their investments in beauty have been totally transformed.
Consumers' priorities have changed and the industry needs to adapt to the new normal.
Beauty Buyer Behaviours and Values 2017
analysis is now published.
Read more about crucial changes in 21st century beauty buyers' behaviours and values:
There is a
new and bigger space in beauty
Why does beauty
need a new seismograph?
Why is this threat
different and more serious?
There are exponential
growth rates in this new beauty+ space
waves of disruption are now sweeping across the entire beauty world
The tectonic plates
that underpin beauty have shifted
mega categories have been created?
Beauty has been
trapped by encumbent categories
driving growth in the new beauty space?
drove a coach-and-four through the beauty industry
New marketing and messaging
needed in this new beauty space
of new values to beauty buyers
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