Waves of disruption are spreading across the entire beauty world

May 2017

Strong demand for all these alternatives is sending waves of disruption across the entire beauty world. The major change is that people now perceive beauty differently.

What consumers are buying as, and for, beauty is different because their expectations of what should be the returns on their investments in beauty have been totally transformed.

Consumers' priorities have changed and the industry needs to adapt to the new normal.

Diagonal Reports' Beauty Buyer Behaviours and Values 2017 analysis is now published.

Read more about crucial changes in 21st century beauty buyers' behaviours and values:

There is a new and bigger space in beauty

Why does beauty need a new seismograph?

Why is this threat different and more serious?

There are exponential growth rates in this new beauty+ space

The waves of disruption are now sweeping across the entire beauty world

The tectonic plates that underpin beauty have shifted

How new mega categories have been created?

Beauty has been trapped by encumbent categories

What is driving growth in the new beauty space?

New communications drove a coach-and-four through the beauty industry

New marketing and messaging needed in this new beauty space

The messaging of new values to beauty buyers