Tectonic plates underpinning skincare have shifted

May 2017

This tectonic-plate shifting is impacting all beauty and personal care products and categories to some degree. Our analysis mainly focuses on the critical category of skincare which has been the most impacted by peoples' new behaviours and values.

But, even changes in one small product category can- and do- cascade throughout the entire beauty market, often with unexpected consequences.

This Diagonal Reports' Beauty Buyer Behaviours and Values 2017 analysis is now published.

Read more about crucial changes in 21st century beauty buyers' behaviours and values:

There is a new and bigger space in beauty

Why does beauty need a new seismograph?

Why is this threat different and more serious?

There are exponential growth rates in this new beauty+ space

The waves of disruption are now sweeping across the entire beauty world

The tectonic plates that underpin beauty have shifted

How new mega categories have been created?

Beauty has been trapped by encumbent categories

What is driving growth in the new beauty space?

New communications drove a coach-and-four through the beauty industry

The messaging of new values to beauty buyers



New marketing and messaging needed in this new beauty space