Scientific skincare is blowing traditional cosmetic skincare out of the water
The Scientific Skincare Consumer and Market 2015-2025
Science confers credibility on skincare formulations.
Large unserved markets present opportunity to roll
out scientific brands.
Dissatisfaction with legacy cosmetic concepts explains
shift to scientific skincare.
The emergence of scientific skincare as a new category
illustrates a fundamental change in consumer beauty behaviour.
Scientific skincare products will transform the entire
market for the simple reason that skincare category dominates beauty sales.
Scientific skincare is highly medicalized. It uses new
product formulations (such as dermal fillers) and new
technologies (such as IPL) to deliver immediate and sustainable
outcomes to the buyer.
Back in 2006 we first identified widespread demand
for more effective solutions for the most common facial
and skincare problems. Beauty marketing experts
worldwide explained to us that women in areas as far apart
as the US
had radically new – heightened -
expectations of skincare treatments and products.
Consumers, dissatisfied with traditional cosmetic creams and
their efficacy, were migrating to scientific skincare.
Legacy cosmetic concept brands did not spot this development
because it occurred under their radar. Scientific
skincare originated in the world of science and medicine
far from beauty. In addition, it was pioneered by what
were then innovative and niche players in the professional
beauty channel - beauty spas and medspas. Many retail and
mass market brands were simply looking the other way.
However, we appreciated the significance and potential
impact of what we described as the “Botox Effect'
( our 2008 report
on longterm sales of skincare. This
is because Diagonal Reports has been interviewing
beauty marketing experts to identify changes
in consumer behaviour and product demand ever since
the company was founded in 1998.
For more than a decade now we have been tracking just
how innovation in medicalised beauty and scientific skincare
is transforming the entire facial and body care market.
Sales of scientific skincare are increasing exponentially because
they unlock a large unserved market. The numbers of
women and men concerned by blemishes and signs of ageing can
be counted in their millions and are growing (our anti-ageing
development is democratising skincare – bringing
treatments and products, previously the monopoly of
professionals, within the reach of everyone.
Affordability is boosting sales as competitively priced and simpler
brands are being rolled out. These skincare brands are
marketed as science - not beauty - allowing
them to benefit from the credibility of science.
Is this a sustainable beauty trend? Yes. It is now unstoppable.
Scientific skincare is scaleable and provides a unique opportunity for product
formulators to roll out brands in new geographical areas
and market segments. High growth rates in this category
underscore the challenge facing traditional skincare products.
The scientific skincare market is fully explained
in our Global Skincare: Consumer Behaviour/Regimes and Market
. Contact for details