There's a New and Bigger Beauty and Wellness Space
Consumers are reallocating their spending and are buying beauty differently.
A new and dynamic beauty and wellness space has been created, one that is already double the size of the cosmetic products market.
Innovations and changes in behaviours together have transformed people's expectations of what beauty should deliver. Major new values are shaping consumers' beauty buying decisions.
Waves of disruption are impacting the entire beauty and personal care market. The marketing of beauty must adapt to the new rules of messaging and communication if it is to be effective with buyers
in this new space.
Beauty must go outside the 'box' to where the new originated to understand the beauty space and model of today and to get ahead of future market trends.