New beauty has changed the rules of messaging and communications
Our research has always focused on how beauty is messaged - that is, how exactly brands communicate innovations and new expectations to beauty buyers.
We identify the new rules of messaging and communications and the many complications and challenges that arise in this new beauty space.
Our focus is the messaging of new values and what communications actually work in the new mega categories of skincare and bodyshaping.
Diagonal Reports' analysis of
Beauty buyers behaviours and values
is now published. Read more about crucial changes in 21st century beauty buyers' behaviours and values:
There is a
new and bigger space in beauty
Why does beauty
need a new seismograph?
Why is this threat
different and more serious?
There are exponential
growth rates in this new beauty+ space
waves of disruption are now sweeping across the entire beauty world
The tectonic plates
that underpin beauty have shifted
mega categories have been created?
Beauty has been
trapped by encumbent categories
driving growth in the new beauty space?
drove a coach-and-four through the beauty industry
New marketing and messaging
needed in this new beauty space
of new values to beauty buyers
Tel: 00353 46 9549027
Fax: 00353 46 9541250