This is nor flash-in-the-pan development. New beauty has been evolving for so many years. It was in 2007 that we first identified the significance of the new beauty space.
The experts who sell beauty began to tell us about the multiplicity of ways that people were starting to buy beauty. We researched further in the US, Europe and Asia and noted a global pattern emerging.
Buyers' new values were creating strong demand for new solutions and that demand was also being fulled by the innovations that were coming from outside beauty.
Our subsequent research then focused on identifying and understanding the seven major values that underpin spending in this new beauty space