The new beauty and wellness space grows exponentially

May 2017

It is alternatives to cosmetic beauty that have grown exponentially and that are the main beneficiaries of the obsessive levels of interest in image that are now seen.

People have never been as concerned about, and never spent as much on, their appearance as is the case today.

But so many beauty brands are reporting sluggish sales increases and/or erratic results.

The cosmetics beauty products market is worth some US$400 billion. The wider beauty and anti-ageing market is worth US$1 trillion. The global wellness economy is worth US3.7 trillion.

Diagonal Reports' Beauty Buyer Behaviours and Values analysis is now published.

Read more about crucial changes in 21st century beauty buyers' behaviours and values:

There is a new and bigger space in beauty

Why does beauty need a new seismograph?

Why is this threat different and more serious?

There are exponential growth rates in this new beauty+ space

The waves of disruption are now sweeping across the entire beauty world

The tectonic plates that underpin beauty have shifted

How new mega categories have been created?

Beauty has been trapped by encumbent categories

What is driving growth in the new beauty space?

New communications drove a coach-and-four through the beauty industry

New marketing and messaging needed in this new beauty space


The messaging of new values to beauty buyers