Exponential growth - outside the legacy categories
A new seismograph is needed if cosmetic beauty is to survive the revolution. The reallocation of people's beauty budgets has created new mega categories =- but they are all outside cosmetic beauty
The market is quite widely dispersed across a few sectors so the real value of new beauty - and the dimensions of the market - is frequently underestimated.
This Diagonal Reports'
Beauty Buyer Behaviours and Values 2017
analysis is now published.
Read more about crucial changes in 21st century beauty buyers' behaviours and values:
There is a
new and bigger space in beauty
Why does beauty
need a new seismograph?
Why is this threat
different and more serious?
There are exponential
growth rates in this new beauty+ space
waves of disruption are now sweeping across the entire beauty world
The tectonic plates
that underpin beauty have shifted
mega categories have been created?
Beauty has been
trapped by encumbent categories
driving growth in the new beauty space?
drove a coach-and-four through the beauty industry
New marketing and messaging
needed in this new beauty space
of new values to beauty buyers
Tel: 00353 46 9549027
Fax: 00353 46 9541250