Exponential growth - outside the legacy categories

May 2017

A new seismograph is needed if cosmetic beauty is to survive the revolution. The reallocation of people's beauty budgets has created new mega categories =- but they are all outside cosmetic beauty

The market is quite widely dispersed across a few sectors so the real value of new beauty - and the dimensions of the market - is frequently underestimated.

This Diagonal Reports' Beauty Buyer Behaviours and Values 2017 analysis is now published.

Read more about crucial changes in 21st century beauty buyers' behaviours and values:

There is a new and bigger space in beauty

Why does beauty need a new seismograph?

Why is this threat different and more serious?

There are exponential growth rates in this new beauty+ space

The waves of disruption are now sweeping across the entire beauty world

The tectonic plates that underpin beauty have shifted

How new mega categories have been created?

Beauty has been trapped by encumbent categories

What is driving growth in the new beauty space?

New communications drove a coach-and-four through the beauty industry

New marketing and messaging needed in this new beauty space

The messaging of new values to beauty buyers