A New Competitive Space. Beauty Ingredients 2016-2026
Until now the cosmetic world has been ingredient centered, but this situation is changing because beauty consumers have never been as concerned about, or as critical of, the cosmetic ingredients used in the products they buy.
This crisis of consumer confidence in ingredients is so fundamentally affecting the beauty market that - even if all problems and concerns were to be magically solved tomorrow - it will no longer be as cosmetic-centric or as ingredient-centric.
Our new analysis helps cosmetic ingredient manufacturers prepare for this scenario.We present our findings as four themes:
Theme 1) A new competitive space in beauty
There is a new competitive space in beauty which is less cosmetic-centric and less ingredient-centric. The beauty ingredients industry must adapt to this different space and co-exist with totally new players.
We map and explain this new competitive space which is the outcome of consumers' changed attitudes to, and concerns about, ingredients. We identify the new - and alternative (as in ingredient-free) - beauty entrants which are now active in the market.
Theme 2 ) What is the reach ($) of the confidence crisis?
We qualify and quantify the number of consumers most and least affected, the value of the market, the products and ingredients in question.
We determine the impact of the crisis of consumer confidence on beauty categories and applications in haircare and skincare categories and products (e.g., skin whitening, hair colouring, hair straightening, sun protection and baby care).
Theme 3) Communicating with risk-obsessed consumers
Communication about ingredients must work in a new paradigm as the old communication culture is gone, never to return.
The new message is no longer controlled by the industry. Companies must negotiate within these new – in terms of scale, speed and reach - communications systems. They must communicate with risk obsessed consumers.
We present our key learnings about this new eco-system of communications (systems and platforms, online, social media, consumer generated content). We discuss the many agendas and ideologies now shaping the discourse of the beauty buyer. We identify the new and trusted participants and contributors in beauty communications.
Theme 4) Looking back at the past to explain the future
We show how this crisis of confidence happened and why cosmetic ingredients ended up in the eye of the storm. We explain the factors which drove this crisis, the agendas involved and the mega trends underpinning changes in consumers' attitudes towards ingredients.
This analysis” A New Competitive Space Beauty Ingredients 2016-2026” presents both a strategic overview of and a
granular perspective on the impact of the crisis of consumer confidence in beauty ingredients on this market.
Our findings are based on our on-going interviews with beauty (hair and skincare) category experts and our
proprietary consumer intelligence.
Contact for details - methodology, table of contents and sample pages.