The Seismograph is Broken - New Space in Beauty Not Captured by the Industry

March 2017

Our research shows there is a new space in beauty that is not being captured or measured by the industry. Legacy beauty products are not and cannot be sold in this space.

Consumers worldwide are switching to a new beauty 'diet' - that is, they are buying beauty differently.

A move from one 'diet' to another is highly unusual and very significant in any field.

The adoption of a new beauty 'diet' indicates a fundamental change in people's values and behaviours.

New values and behaviours are now shaping the beauty that people will buy. Contact Diagonal Reports ( for fuller details on this analysis of consumers' new behaviours and values and of the 21st century beauty market.