New messaging and communications are needed in beauty
New marketing is urgently needed in what is a new beauty space and in a post truth world.
The same old marketing arguments - whether delivered digitally or otherwise - simply no longer work. They still reference an outdated backstory of values and solutions and do not help consumers make any sense of the actual beauty world of today
New types of beauty consumer disregard these old arguments, they are failing to persuade millennials, the most important part and the future of the beauty market.