Beauty Buyer Behaviours and Values 2017 is now Published

May 2017

Diagonal Reports tracks what people buy as, and for, beauty. We focus on the new beauty space where most of the organic market growth is taking place.

Our research focus is always on the actualities of consumers' behaviours and activities. We examine how changes in values and expectations impact on demand for beauty products and the spaces and cultures that are shaping beauty.

Read more about crucial changes in 21st century beauty buyers' behaviours and values:

There is a new and bigger space in beauty

Why does beauty need a new seismograph?

Why is this threat different and more serious?

There are exponential growth rates in this new beauty+ space

The waves of disruption are now sweeping across the entire beauty world

The tectonic plates that underpin beauty have shifted

How new mega categories have been created?

Beauty has been trapped by encumbent categories

What is driving growth in the new beauty space?

New communications drove a coach-and-four through the beauty industry

New marketing and messaging needed in this new beauty space

The messaging of new values to beauty buyers